If you own or operate one of the many type of vessels considered a workboat, then you already know how volatile the various shipping industries can be. The recent news of Hanjin Shipping Co.’s bankruptcy is viewed by many in the industry as a cause for concern. Your business can be impacted by any number of factors, most of which are not in your control. The price of coal, the availability of computer chips that go into products that you ship, and the laws that govern trades all impact your business. At times it might seem like there is not much you can do to stabilize things.
Navigating Rough Seas
Luckily, nothing could be further from the truth. In fact, one of the ways you can remain competitive is to do something many of your peers have been hesitant to do. I’m talking about updating your website, digital marketing, and advertising so that they reflect a modern business in 2016. At first, this might seem daunting but do not worry. Partnering with the correct digital marketing and advertising agency can make a world of difference.
With an updated online presence you will be able to reach potential customers that may otherwise not know about your amazing shipping company. It’s no secret that the abundance of capacity is at least partially to blame for everyone’s worries. So, if you have found yourself staring at a bunch of empty shipping vessels then maybe it is time to let the power of digital marketing and advertising go to work for you.
Sonar for your Company
You will want to partner with an agency that recognizes the challenges specific to your industry. It’s important that they understand not only the general concepts of what it is you do, but the specifics as well. It is with that understanding that a good marketing and advertising agency will be able to digitally target your potential customers. The more customers that are digitally targeted the higher your chances of filling your ships will be.
Velocity Agency has years of experience working with various ports and shipping companies. If you are interested in learning how Velocity Agency can help you and your company all you need to do is fill out the form below.