After a lengthy holiday break, businesses have finally returned to work. A new year means new customers, and 2017 will be an even more competitive field when it comes to digital marketing. While it’s impossible to perfectly predict the scope of trends across twelve months, there are some possible tactics that professionals expect to shape the upcoming year.
According to Forbes, one of the biggest trends that we can expect to see in 2017 will undoubtedly be the high expectations set forth by developing technology. This includes the rapid speed of online content, the convenient “on-the-go” range of mobile technology, and the increased use of visual media in everyday activities. With these features becoming staples of the average life, newer markets will have to work to promote their product for an ever-present and ever-particular consumer.
A.I. Not Just A Movie
Fortunately, another growing trend will follow the assistance of the consumer with plenty of marketing focusing on making lives easier by predicting decisions. As Net Imperative notes, cognitive computing and A.I. solutions have now reached the point of realistic conversations among analytics, all the while hoping to stay ahead of unpredictable shifts. The technological world grows more complex by the day, and these developments may soon be within the public sphere for marketing.
However, while we become more and more advanced, experts also caution companies against overwhelming consumers in the market. Despite constant exposure to digital marketing, plenty of people note a resentment of intrusive advertising such as pop-up ads and banners. Companies should attempt to create a balance between constant relevance and exasperating interruption. To accomplish this, The Huffington Post advises a focus on user personalization which can reduce irrelevant ads and customer dissatisfaction. As a new generation adapts to technology, attention to customers can be a difference between success and failure.
In spite of these predictions, companies should remember the quick popularity of new venues such as live-streaming and quick content that revitalized the playing field. Perhaps the newest trend for 2017 has yet to be invented. Let us go over your 2017 marketing strategy with you. Fill out the form below and one of our skilled team members will contact you to help get you and your buisness pointed in the right direction.