When Red is Blue: Trust in Marketing

SethTimeline Leave a Comment

Marketing Matters When it comes to the mistakes businesses make with their marketing some are easier to prevent than others. Luckily, there are a few simple steps you can take to get going in the right direction. Step #1 is to hire the right advertising and marketing agency. Hiring the wrong agency is not a mistake you want to make. However, it can easily be prevented. What businesses struggle with most often is Step #2. Step #2: Trust So, you’ve hired the right advertising and marketing agency, what do you do next? Easy. You need to trust that agency. For …

Marketing: The Forgotten Side

SethTimeline, Velocity News Leave a Comment

Surprise, Surprise! You might be shocked to learn that when it comes to choosing a marketing and advertising agency many businesses only look at half the picture. These days, you will find that most established, well-known marketing and advertising agencies employ a wealth of creative talent. No matter the agency you choose you will find that on a very basic level you will end up with some sort of creative marketing material that you will be happy with. The Other Side Sure, it is important that you exceed basic creativity and take your marketing to the next level, but what …

Say Hey To Our New Guy

SethSocial Media, Timeline, Velocity News Leave a Comment

Wow, where does the time go? We have been so busy here at Velocity Agency that we nearly forgot to introduce you to our newest member. Meet Jared Stanton Jared comes to us from… well, he’s sort of from everywhere having made a living doing everything. Jared grew up in northwest New Jersey, working in the resort industry. Shortly, after graduating from Lock Haven University in 2007, he spent a brief time working as an EMT. Yes, that’s right an EMT. Keeping it Short To keep this brief we will just say that he has worked as a web development project …

Betting on Millennials: Mobile Marketing Now

SethAdvertising, Market Information Leave a Comment

Face the Facts: We are in the age of the millennial. In 2015 the US. Census reported that millennials now makeup the largest generation in the country. Additionally, it’s believed that Generation X will pass the Baby Boomers within the next ten years. This will result in the Baby Boomer generation becoming third in terms of population, and it is shrinking.¹ 2+2=4 So, what does that mean for the casino industry? To put it simply, casinos need to adapt to the changing population. This means that the priorities of millennials need to be taken into account. Most casinos will look …

Have You Evolved? The Evolution of Casino Marketing

SethAdvertising, Market Information, Social Media, Timeline, Velocity News Leave a Comment

There is no question that in the gaming industry the winds of change are blowing. The combination of constantly changing technology with the ever changing tastes of millennials have left some casinos scratching their heads. However, not all change is bad, and perhaps most importantly not all change is unexpected. Back in November, 2015 Global Gaming Business Magazine (GGBM) published Ten Trends for 2016,  an article where they discussed in detail trends that were expected to impact the gaming industry in 2016. So, how accurate were these predicted trends? I’d like to call your attention to the their third trend …

Advertising Agencies & Your Business: An Important Relationship

SethProfessional Development, Velocity News Leave a Comment

  When you think of your business’s advertising needs you might find yourself thinking about graphic design, print advertising, and TV commercials. However, it’s near impossible to obtain a high level of any of those things if you don’t have a good relationship with your advertising agency. “The benefit of having a long term relationship with a trusted production partner like Velocity, is that it offers us peace of mind that the show will consistently be well-produced…” The relationship between a business and the team that handles their advertising is almost as important as the actual advertising materials produced. Just …

Get the Most out of Your Tourism Marketing

SethTechnology, Travel Leave a Comment

Like most industries, the travel & tourism has had to adapt to changes in technology. Rather than visiting travel agencies, consumers have moved to self-researching online when planning or booking a trip. This has had an enormous effect on tourism marketing strategies. In an increasingly technological world, digital campaigns are the best way to get your destination in front of eyeballs. Here are a few ways to create successful destination marketing campaigns:   Adapt to consumer trends. We’ve already mentioned that individuals planning a vacation turn to the Internet for direction. At Velocity Agency, we dive in deeper. Knowing when your target audience is booking their …

Using Videos for Marketing: A Call to Arms

SethDigital Innovation, Mobile Technology, Social Media Leave a Comment

When it comes to building your online brand, video marketing has taken off largely for one reason: video provides a richer storytelling format for advertisers. In fact, Facebook released a statement on their Facebook for Business page that reads: “Compelling sight, sound and motion are often integral components of great marketing campaigns, particularly when brands want to increase awareness and attention ov er a short period of time. From launching new products to shifting brand sentiment, this video format is ideal for marketers who are looking to make a large-scale impact, and for people who will discover more great content …

Q & A With Velocity Newbs

SethVelocity News Leave a Comment

We have some great new employees to the Velocity team and we want you to meet them!! What better way to get to know someone than to put them on the spot and have them answer a series of random questions that have nothing to do with anything? Yea, we though so too. Are you more of a hunter or a gatherer? S: I gather groceries…? K: I gather hunters and then kick back H: If I had to define myself by these terms, I would call myself a gatherer. I always compare a “gatherer” type individual as one who …

GETTING DOWN TO BUSINESS: City Business feature II

SethVelocity News Leave a Comment

In this second installment of New Orleans City Business‘ feature on Velocity Agency – naming us as one of the top five Fastest Growing Companies in NOLA – Quincy Hodges sits down with Vice President Kevin Conway. Kevin talks business, backbone, Berning and the benefits of being set up as a one-stop-shop. Editor’s note: CityBusiness tracks the Fastest Growing Companies in the New Orleans area based on information we obtain from our regular surveys of private companies. The five standouts that will be featured in our May 13 print edition reported the largest percentage increase in revenue over the past …