Marketing Matters When it comes to the mistakes businesses make with their marketing some are easier to prevent than others. Luckily, there are a few simple steps you can take to get going in the right direction. Step #1 is to hire the right advertising and marketing agency. Hiring the wrong agency is not a mistake you want to make. However, it can easily be prevented. What businesses struggle with most often is Step #2. Step #2: Trust So, you’ve hired the right advertising and marketing agency, what do you do next? Easy. You need to trust that agency. For …