Retargeting Digital Strategy | Velocity Agency | New Orleans

How do you only display digital ads to users interested in your brand? The current solution is retargeting. Over the past decade, new online technologies have made it possible for websites to interact with your browser and privately track your navigation. Retargeting or re-marketing aims to fix a problem most marketers face online: users abandoning or “bouncing” from their client’s site before completing an action (“converting”). Whether you want a user to buy a product, submit a form, and/or sign up for a newsletter, retargeting will follow your website visitors throughout their online sessions. Regardless of their navigation after visiting …

Personal Branding | Velocity Agency | New Orleans

The Importance of Personal Branding The necessity of personal branding is growing, daily, at a rapid pace.  It is imperative for professionals and business owners to strengthen their brand and prevent their business from getting swallowed up by the competition.  One way to combat this is by staying ahead of the game and sticking out like a sore thumb.  What can you offer your audience that your competition can’t and what sets you apart from the rest? Who Are You? Personal branding involves taking the initiative in deciding which direction your life/business will go.  It is imperative for successful career planning …

Responsive Web Design Benefits | Velocity Agency | New Orleans

Mobile traffic has been a concern ever since the first mobile browsers came out, which could display links and small images on mobile phones. Today, Responsive Design has taken over and a new wave of improvements to mobile websites is underway. Modern websites can automatically fit any size of display and arrange content accordingly. Responsive design enhances the user experience and creates a perception that they are custom-designed for any device: tablet, smartphone, laptop, or desktop computer. Some companies/brands, however, don’t fully understand the benefits of responsive design. Generally, this is due to a decision maker’s lack of understanding the …

Super Bowl 2015: The Best and Worst Ads | Velocity Agency | New Orleans, LA

This year’s game stunned us, and it wasn’t just the final score or what some are calling the worst play call in Super Bowl history. It was the brands. While some of last night’s commercials were inspiring, some should serve as a cautionary tale for years to come. Specifically, Anheuser-Busch aired a sarcastic attack ad against the ever-growing craft beer industry. At first glance, one might understand their stance, as their dominant market share has slowly started to erode due to the growth of the craft beer industry. The moment that gave many viewers pause was the us-versus-them declaration of, “Let …

Developing your own Brand as a Marketing Agency | Velocity Agency | New Orleans

“If winning isn’t everything, why do they keep score?” – Vince Lombardi Pro Tools, Adobe InDesign, and YouTube tutorials have made everyone a competitor in an already flooded industry. One of the most overlooked and underrated keys to success in this industry is to develop and maintain a strong personal brand. We so often focus on branding and marketing our clients and forget to market and brand ourselves. What sets us apart? What differentiates our services? What makes us a better solution for current and potential clients than a kid in his underwear, sitting in his or her parents’ basement? Branding …

Baggett McCall New Video Production | Velocity Agency | New Orleans

  Baggett McCall Injury Attorneys have been a long time client, and we’ve helped shape their brand in the Lake Charles community. Through well-crafted testimonials, we increased the firm’s brand awareness and reputation. By introducing each lawyer’s story to the local community, we were able to get in touch with their prospective customers at a more personal level. After a year of the original campaign, Baggett McCall now enjoys better brand visibility and great reputation at the national level along with measured results and an increase in overall business. So what was our next step? Show their customers what they …

SEO & Google’s Algorithm: How It Works | Velocity Agency | New Orleans

Google is making the search engine leg race to the number one spot more exhausting than ever and with the company’s estimated 600 changes to its algorithms made annually, the finish line may never be in sight. Search engine optimization (SEO), however, remains such a crucial ingredient to ensure organizational success. In layman’s terms, an algorithm is a recipe that instructs a computer on how to complete a given task. Google’s algorithms pertain to yielding search engine results that are relevant to the users search queries. Today, Google’s algorithms take into account around 200 factors when determining website relevancy, a …

WINDOWS 9 LEAK: WHAT WE KNOW | VELOCITY AGENCY | NEW ORLEANS

Last week, a supposed leak from Microsoft revealed the unreleased Windows 9.  Here’s what we know. Leaked sources revealed the company’s September 30th invitation, which stated: Join us to hear about what is next for Windows and its enterprise. And now we are all sitting on the edge of our seats waiting for more information. We don’t even really know if Windows 9 is the correct name for the operating system, however Microsoft’s Chinese division briefly posted, “Microsoft’s latest OS Windows 9 is coming soon, do you think the start menu at the left bottom will make a comeback?” on Weibo, but then promptly …

Marketing Strategy Don’ts: Twitter Edition | Velocity Agency | New Orleans

In light of the recent Baltimore Raven’s Ray Rice domestic violence tape that went public this Monday, and in response to harsh comments made by public spectators, women everywhere who have been victims of such brutality are taking a stand.  Hashtag #WhyIStayed lets women tell their true tales of horror and despair in hopes to raise awareness on a subject often hidden in the shadows.  Grievous dialogues include, I knew if I left he’d try to kill me and, My fear to leave was greater than my fear to stay, and, I figured if I could hide my bruises I …

iPhone 6 & Apple’s Marketing Machine | Velocity Agency | New Orleans

Last Tuesday Apple unveiled the new iPhone 6, along with the long awaited Apple Watch. To some, it was a monumental announcement, to others, it was more of the same i-sheep Kool-Aid. Wether you’re an Apple fan or not, there are a few things we can agree on. iPhone 6 Brings Minor Upgrades A side by side comparison reveals very minor differences between the previous iPhone 5S and it’s younger, sexier sister, iPhone 6.  New features include a larger screen, curvier edges and an added pay-by-phone feature called Apple Pay which we’ve seen in other phones.  Both phones are manufactured in aluminum …