The Power of Focus

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  My pastor recently sat down and had lunch with Jack Nicklaus, and he asked him how he became such a great golfer. Nicklaus said he actually wanted to play football when he was young, but realized his hands were too small to be a quarterback. He also wanted to run track, but he was too slow. It was through this process of elimination that he got to golf as the sport he was going to play. Nicklaus had many choices available to him, but he chose to focus on the one where he had the greatest chance of success. …

Top 10 Principles of Great Agency Design

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Details Details Details Pay attention. Take notes. Understand the scope of the project. Ask many questions. The more you know about the project the better the design will reflect the message. Take Criticism as a Challenge When a project receives constructive criticism it is an opportunity to make it even better. There is always room for improvement and nothing is perfect. Fonts are our friends Remember that the font is part of the design and treat it that way. The words in the design are not an afterthought but are equal and part of graphic. Take command of your typeface. …

Personal Branding | Velocity Agency | New Orleans

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The Importance of Personal Branding The necessity of personal branding is growing, daily, at a rapid pace.  It is imperative for professionals and business owners to strengthen their brand and prevent their business from getting swallowed up by the competition.  One way to combat this is by staying ahead of the game and sticking out like a sore thumb.  What can you offer your audience that your competition can’t and what sets you apart from the rest? Who Are You? Personal branding involves taking the initiative in deciding which direction your life/business will go.  It is imperative for successful career planning …