Ideas
in Motion

Apr / 2017

Identifying Your Employer Brand

Branding is quite arguably the most important aspect of any business, no matter how large or small. A company’s brand goes well beyond just a logo and a slogan. A…
Apr / 2017

What Internet Privacy Rollbacks Means For Marketers

Online advertising is an $83 billion market – meaning that digital marketing is imperative. Recently, Congress made a decision that is bound to disrupt the internet marketing world. Congress voted…
Mar / 2017

Digital Casino Marketing

Let’s face it, marketing in the ad-saturated world of 2017 is difficult, but marketing a service that depends on people spending money with the risk of seeing no tangible return can…
Feb / 2017

Sports

The “big four” professional sports (MLB, NBA, NHL, NFL) in our country have all been around for a very long time. Despite the advanced age of these sports, most of them are…
Feb / 2017

#TBT: Business Edition

Throwback Thursday has been a popular ongoing Internet trend and for good reasons. The nostalgia factor combined with the ability to bring old friends and family members together are enough to…
Jan / 2017

Medical Marketing: Fresh As Ever

Marketing is an inescapable feature of the free market with millions of ads and promotions for various products flooding our everyday lives. Regardless of the industry, marketing is responsible for…
Jan / 2017

Facing The Digital Marketing Trends Of 2017

After a lengthy holiday break, businesses have finally returned to work. A new year means new customers, and 2017 will be an even more competitive field when it comes to…
Nov / 2016

It’s Time To Go Digital

A blog about blogs? Let this blog serve as both a reminder and an example of the importance of having a modern digital presence. First, it is a blog so…
Sep / 2016

Betting on Millennials: Mobile Marketing Now

Face the Facts: We are in the age of the millennial. In 2015 the US. Census reported that millennials now makeup the largest generation in the country. Additionally, it’s believed…
Sep / 2016

Have You Evolved? The Evolution of Casino Marketing

There is no question that in the gaming industry the winds of change are blowing. The combination of constantly changing technology with the ever changing tastes of millennials have left…
Featured image for “WIRED TO CONNECT”
Sep / 2015

WIRED TO CONNECT

Clients and potential clients continually ask me what industry is our specialty. From here, I know it is going to be an uphill battle in shifting perception. Lucky for me,…
Featured image for “Bridging the Gap in Digital Marketing”
Sep / 2015

Bridging the Gap in Digital Marketing

With the prominence and importance of online marketing in the marketplace today, the #1 question you may be asking about your company’s online efforts is, “am I doing it right?”…