Sports

SethAdvertising, Market Information, Social Media, Sports, Timeline Leave a Comment

The “big four” professional sports (MLB, NBA, NHL, NFL) in our country have all been around for a very long time. Despite the advanced age of these sports, most of them are happy to embrace modern technology. Reaching out to a devoted fan base is crucial, but for some teams transitioning to social media can be a difficult experience. Fortunately, as agents and managers become more adapted to the times, players and teams are finding it easier to navigate through the complicated seas of social media. Forbes remarked in an article in 2015, that the traditional sports market has changed with the rise …

When Athlete-Endorsements No Longer Make Sense

SethMarket Information, Sports Leave a Comment

Besides playing the sports they love, why do professional athletes want to become professional athletes in the first place? Usually to make money. And in an age where celebrities are used (maybe even overused) by companies to endorse products, there’s no question that athletes expect and get a piece of that pie. Some of the most successful advertising campaigns of all time are a result of athletes becoming the faces of a company or product. In 1989, Nike aired “Bo Knows,” which features Bo Jackson (who achieved all-star status as both a Football and Baseball player) trying his hand at …

The Influence of Social Media in Sports Marketing

SethSocial Media, Sports Leave a Comment

Social media has an enormous impact in the sports marketing industry. If athletes aren’t connected and tuned in, they’re not even in the game. All sports have extremely loyal fan bases. Most fans have participated in competition within their preferred sport, whether youth, collegiate, corporate, intermural, or through other avenues. This is why fans support the sports industry. It offers a relatable experience. Most professional athletes get to live a lifestyle the average fan can only dream about. They are participating in something they love and are given the physical ability to showcase their talents on a grand stage. Most …