It’s only natural that search engine optimization (SEO) intimidate small business owners, because it puts them between a rock and a hard place. The online marketing strategy is meant to garner more web traffic, which means that a higher amount of business leads come to the business’s website. These leads are then converted into sales, and that’s how SEO makes businesses money. According to a study released by OutBrain, search engines are the best drivers of traffic to content websites, a sentiment that’s echoed by statistics showing that 93% of all online experience begins with the use of a search …