Drink cans

Diet Coke Gets a New Look

There was a point in time where people ditched their regular sodas for diet sodas in hopes to shed some pounds and achieve health without giving up their delicious carbonated beverage. Since customers are now moving away from artificially sweetened sodas, Diet Coke is getting a radically new look and some new flavors to try and boost sales. Diet Coke unleashed new flavors including ginger lime, feisty cherry, twisted mango, and zesty blood orange. The can is thinner and longer which psychologically makes consumers think “slimmer and thinner.” Millennials are highly informed consumers because of all of their access to …

Coca-Cola Targets Brazil For The World Cup | Velocity Agency | New Orleans

Coca-Cola is on the brink of changing their advertising strategy for the World Cup 2014. The classic brand, known for its traditionally wholesome and soft image, may soon be plunging into much deeper waters as it explores a more realistic approach relating to Brazil’s current political situation. While it is isn’t picturesque to imagine anything but sports fans across the globe uniting over goals and jerseys, the truth is that life in Brazil at the moment is pretty unglamorous. The lack of health care, poor public services and extremely high poverty rates are masked by the extensive spending on advertising …