Pushing Forward in Smartphone Marketing

velocity Mobile Technology

All Smartphone users are starting to notice something strange about their phones. You leave work on a regular workday; your phone alerts you that you are 12 miles from home and it’s ready to navigate you through the traffic. It gets even spookier! You go to the gym every Wednesday for a spin class, and before you leave, your phone has caught on that you are going to the gym. Don’t worry, your phone didn’t hear you cancel your plans with your friends because you are going to the gym. It’s all about location services. 30% of the smartphone-using population …

Betting on Millennials: Mobile Marketing Now

velocity Advertising, Digital Innovation, Market Information, Mobile Technology, Timeline, Velocity News

Face the Facts: We are in the age of the millennial. In 2015 the US. Census reported that millennials now makeup the largest generation in the country. Additionally, it’s believed that Generation X will pass the Baby Boomers within the next ten years. This will result in the Baby Boomer generation becoming third in terms of population, and it is shrinking.¹ 2+2=4 So, what does that mean for the casino industry? To put it simply, casinos need to adapt to the changing population. This means that the priorities of millennials need to be taken into account. Most casinos will look …

Using Videos for Marketing: A Call to Arms

velocity Digital Innovation, Mobile Technology, Social Media

When it comes to building your online brand, video marketing has taken off largely for one reason: video provides a richer storytelling format for advertisers. In fact, Facebook released a statement on their Facebook for Business page that reads: “Compelling sight, sound and motion are often integral components of great marketing campaigns, particularly when brands want to increase awareness and attention ov er a short period of time. From launching new products to shifting brand sentiment, this video format is ideal for marketers who are looking to make a large-scale impact, and for people who will discover more great content …

9 Apps to Improve Your Mardi Gras Experience

velocity Mobile Technology, New Orleans

One of the things about working in technology is that it is easy to see how technology can help make things better and Mardi Gras is no exception. As the Fat Tuesday weekend gets underway we wanted to give you a few apps that might help you avoid some headaches and enjoy the weekend ahead. Getting there and Getting Home Waze If you are driving I’d recommend Waze. The more people on the road the better it’s crowd-sourced traffic data works, making Mardi Gras the perfect time to use it. Waze alerts you to traffic jams, accidents, road hazards, and …

GOOGLE: Better Than YELP

velocity Mobile Technology, New Orleans

To YELP quite literally means “to Howl, Yap, Screech, or Cry.” Think about that the next time you regard a “Yelper” as a legitimate anything. Since moving to New Orleans from the REAL culinary capital of the South, Lafayette, my girlfriend and I have made it a goal to try a different culinary establishment each week and give it a true taste-test. Being the Google AdWords Manager at Velocity Agency, it is my natural instinct to Google “Best Restaurant Near Me” rather than ask locals. Upon searching, there is a bevy of places that pop up. I narrow my destination …

Virtual reality in the palm of your hand

velocity Digital Innovation, Mobile Technology

As technology increases at an exponential rate, the public is being integrated into the technological realm faster and faster. With advancements such as 3D printers, voice recognition software and hover boards, the world we inhabit is slowly becoming what was once only imagined in a sci-fi movie. Thanks to another innovation by Google, virtual reality has become a physical reality. Google Cardboard has brought the world of virtual reality to the comfort of your home, in the palm of your hand. Cardboard gives the user full submersion into a 360-degree virtual world. The purpose of Cardboard is to encourage the …

Smartphone App Fatigue

velocity Mobile Technology, Research

Smartphone users are suffering from app fatigue. It seems like every week there is a new app I’m downloading: Uber, GetMyBoat, Afterlight, Enlight, PDF Pro, etc. The bad news for app makers is that I probably won’t keep the apps very long. It’s not just personal experience saying this, it’s data. A new survey conducted by Research Now reports that 49% of US smartphone users use 6-10 smartphone apps a week. A Pew Research Center report adds a little more depth and says 30% of US smartphone app downloaders had 1-10 apps downloaded on their phone as of February; another …

Twitter rolls out Moments and Facebook test Reactions

velocity Digital Innovation, Mobile Technology

The next time you login to Twitter you will notice a new icon on the bottom of your screen. The lightning bolt icon will allow you to access Twitter’s newest feature, Moments. Moments gives you access to trending stories on Twitter along with the most relevant tweets. There are several topic areas in Moments: Today, News, Sports, Entertainment, and Fun. When you first enter Moments you will default onto the Today section, which is a collection of stories and videos from the various sections. News is selection of hard news stories and videos. For instance, when I logged in, I …

Thinking Outside The (Tinder) Box

velocity Digital Innovation, Mobile Technology

Unless you’ve been living under a rock you’ve certainly heard about the popular dating app, Tinder, by now. The app currently hosts over 1.6 Billion user profiles with more than 50 million of those users spending at least 1 hour a day on the app, to complete roughly 1 billion swipes per day. It’s no wonder that Tinder is working hard to launch its paid advertising features. While paid advertising is still limited and not openly available as of yet, its easy to imagine the value of strategically targeted advertising for such actively engaged users.  The app itself has already …

Why I Use ApplePay (And Why You Should Too)

velocity Digital Innovation, Market Information, Mobile Technology

Mobile payments are a disaster. You’re much better off using cash than attempting to use any current service. Particularly PayPal. Don’t even get me started. How embarrassing.   Why? Before October of last year, I had tried different forms of mobile payments, which left me with a bittersweet aftertaste. While the idea of paying with your mobile device seemed novel and exciting at the time, the shortcomings and frustrations of the available technology drove me nuts. Here I was, sitting in line at a Dollar General, growing more anxious as I got closer to the register. I had a new …