Halloween digital marketing campaigns are best when they feature storytelling. Brands typically plunge right into marketing their products and services for Halloween. Just last year, Halloween spending peaked at $9.1 billion in 2017 and this year, it’s expected to reach $10 billion. People are spending more money on decorations, candy, costumes and haunted house experiences than ever. Velocity Agency specializes in Digital Marketing and we know social media. Here are some ways that successful brands have created great social media campaigns. Decorating your social media profiles Your social media profile is your digital storefront. You can spruce up your social …

Victoria’s secret may be out of the bag! The lingerie industry is going through a massive change. Rail-thin models are being replaced with a variety of body types as self-acceptance and natural beauty are replacing the norms of the past. This new attitude is threatening to everything that Victoria’s Secret’s marketing is known for. Aerie pioneered a movement when it abandoned photoshop in 2014 and launched a campaign called #AerieREAL. It has advertised women that have other body types beyond the thin models that are usually showcased. However, there has been a shift in the demographic as well. Women say …

Velocity is always monitoring the trends in the marketing world and adapting. Here are five new marketing trends to be looking out for this year.   Branded Podcasts The best way to capture a millennial’s attention is through their ears. This is why so many brands ranging from GE to Tinger are utilizing branded podcasts. 67 million people over the age of 12 listen to podcasts each month. Attention spans are hard to capture, yet 85% of those who listen to podcasts listen to them in their entirety.   Chatbots Chatbots respond to texts or digital chats and carry on …

On July 10th, it was the 10-year anniversary launch of the iOS App Store!   Steve Jobs referred to it as the biggest launch of his career. The App store now serves as one of the most important software stores on the planet having 2 million apps, 20 million registered developers, and revenues topping $100 billion over its decade-long lifetime. In current times, it’s easy to forget that things weren’t always this way. When the App store first launched, things were downright strange. It’s incredible to see how far we’ve come in the world of technology. In 2008, services like …

Have you ever wanted to start a successful YouTube channel? Youtube is a website with millions of viewers every minute from all over the world. It has proven to be an extremely good asset for companies trying to spread the word about their products or services, and when used well can bring your marketing strategy to the next level. But how do you make the most of your channel? Well, from the digital media experts at Velocity Agency, here are few tips for making your Youtube channel really stand above the rest! 1. Original content- one of the easiest ways …

Anthony Bourdain was a beloved food critic, chef, and storyteller. Recently the world stopped when they heard of his untimely death. With any celebrity death, news outlets around the country spent their time celebrating his life and uncovering the joys he brought to the world. If we can learn anything from Anthony Bourdain, it’s how to live your life and grow your business. Here what we can learn from the late and great Anthony Bourdain. Do Everything Unapologetically and Without Fear “Not having a reputation to lose is a huge advantage.” – Anthony Bourdain Anyone that watched Anthony Bourdain knows …