Monthly: May 2013

The Weekly Absolute

Weekly Absolute #17 – LOADED

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Dying companies are those convinced of hyper-targeting, bypassing the basic prerequisite to LOAD the top of the funnel with impressions and micro-conversions. Marketers trying to economize and target their customers are only achieving two things:
  1. Preventing market expansion.
  2. Significantly increasing their cost per acquisition.
Velocity News

The Cool Kids Club: Yahoo Wants In

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Ya-who? The faded Web pioneer announced on Sunday that they are moving forward with their plan to buy Tumblr for $1.1 billion–in cash. The company is desperately trying to reposition themselves as the tech industry gets increasingly more social media focused, but can Tumblr save Yahoo from oblivion?

As a spunky, social media startup, Tumblr has a well-defined experience that attracts a loyal following among millennials. Tumblr has a lot of credibility among the audience that Yahoo is desperate to grasp; yet the concern among users is that Tumblr will loose its appeal once they take over. Some have even taken to Twitter with threats to leave the site if the deal takes place.

The merger would represent the largest acquisition of a social networking company to date, topping Facebook’s $1 billion purchase of Instagram last year. For Yahoo, Tumblr brings a breath of fresh air and an opportunity to make up for missing out on so many technological and social media revolutions.

Yahoo is no stranger to paying big money for startups, but they are known for letting their acquisitions fall into darkness, i.e. Flicker and GeoCities. Can Yahoo step up to the challenge or will this be the end of Tumblr as we know it ?

Velocity News

Battle of the Sexes 2.0: Which side are you on?

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Even though men and women have come a long way, the eternal battle goes on, this time it’s a social one. There are around 130 million social media users in the US alone. When it comes to social media, men and women have very different appeals. Of all the adult social media users, 71% are women and 62% are men. Here’s the breakdown:

 

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Women Rule:

  • Women make up 62% of Twitter’s user base. (Each month there are more than 40 million more women than men visiting Twitter!)
  • The ladies conquer Facebook with over 58% female user base and more than 300,000 status updates every minute.
  • Pinterest is no interest to men. The social media is dominated by women having a 70% user base. They enjoy tutorials, DIY and recipe pins more than any other type.

 

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Men Dominate:

  • Men take the lead with Google Plus, claiming 64% of their user base.
  • LinkendIn is also a male favorite making up more than half of their user base.
  • Males on LinkedIn use it for research purposes, reconnecting with past business associates and face-to-face networking opportunities.
  • Men spend more time on YouTube as well. They makeup more than half of the user base and spend 25 minutes more on Youtube compared to women.
  • 84% of Reddit’s users are male
  • There are more males on LinkedIn then there are women in Google+. Reddit and LinkedIn combined!

Overall, females are more active on social media than males. In fact, women between the ages of 18 to 29 are the most active social media users.

 Do you agree? Share your thoughts with Velocity.

Velocity News

6 Tech Gifts Your Mom Will Love

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There is no way to ever repay Mom for all that she’s done and still does for all of us. This year forget the flower bouquet and shower mom with love and everything tech. We know it may be hard to choose a gift she genuinely needs and will love, so at Velocity we’ve compiled a list of tech gifts all Mom’s will appreciate:

Mini Ipad: Have your Mom view photo albums, email, read and play comfortably with a new Mini iPad. The latest Apple sensation is best for any on-the-go mom. Make this gift more personally by loading family photos before and downloading useful apps such as iSlick, Bloom, Our Every Day Lunch and Intuition.

iPhone/iPad Cover: If you’re guilty of not calling or texting Mom enough, the least you can do is get her a nice iPhone or iPad cover. Turn her into the envy of her friends with a designer cover like this trendy Diane Von Furstenberg iPad leather-trimmed case.

Boogie Board Memo: Help Mom get the message across! This handy gift combines new technology with old school sticky notes and is under $30!

FitBi: There’s no better gift for Mom than the gift of health. With Fit Bit Flex wristband she can track her steps, distance and calories of each daily activity in style! This gift is perfect for Mom’s who want to make fitness a lifestyle.

Click and Grow: Still thinking of getting Mom some flowers? Click and Grow will make this flower bouquet the most exciting yet! Help her grow her plants without the hassle of watering and fertilizing.

LogMe In: We’ve all dreaded the usual “Tech Support” Mom call but this Mother’s Day you can setup to fix her computer remotely with LogMe In. Being able to view her screen will make answering those phone calls a lot easier.

 

Velocity News

Through the Looking-Glass

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                                                                                               Photo via NYDailyNews

Is Google Glass the next disrupter, or are we becoming so saturated with technology that anything new would be refreshing? Glass is still in it’s early stages, having been released to a selected few only. For those of us who are less fortunate, here is a preview of what Google Glass looks like.

Though it has sparked widespread intrigue, Google Glass may not be quickly adopted by the mass markets. For starters, the display is not in the users field of vision. Second, who would want to be spammed with constant alerts and messages across their face?  Is this the future, as seen in Minority Report? Google Glass will retail at a whopping  $1500, with a waiting list that would make the iPhone 5 jealous. The real question is, what type of information do we want to become part of our daily lives, and are we prepared to become fully integrated with that technology?

Google is not the only company with this initiative. Corning, a specialty glass-manufacturing corporation, has shared their vision of incorporating technology into our daily lives, using glass as a new medium for their “A Day Made of Glass”. Other wearable technologies surging are activity-tracking wristbands (RFID), as well as temporary electronic tattoos.

Perhaps Google Glass is a jumping point for more innovative and simpler wearable technologies. For now, however, we’ll let the early adopters test it out… You won’t be looking like Tony Stark in the Iron Man suit just yet.

Do you think Google Glass will matter? Share your thoughts with Velocity! 

 

Velocity News

To Vine or Not To Vine, 4 Ways Your Brand Can Benefit

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                                                                                                         Photo Via FamousBlogger 

As the saying goes, a picture is worth a thousand words (or $1 billion if you’re in the Instagram camp). But what could be more powerful than an image? Try a six-second video. Everyday more businesses are joining the Vine bandwagon to experiment with video content creation.

As consumer attention is saturated with emails, texts, and Facebook posts, companies are constantly finding new ways of creating and sharing content. Like Instagram before it, Vine allows for cross-platform integration, specifically with Twitter, which is likely another reason the new platform is being embraced by the business sector. This past week the Tribeca Film Festival not only embraced, but legitimized the status of Vine by awarding 6 Vines for their #6SecfFilms contest.

So, how should brands begin to create, share and promote themselves on this new social platform?

1. Show me, don’t tell me.

For B2C brands, this is the best way to showcase their products. Don’t pitch your   products, let consumers see and judge by themselves. Choose your approach depending on your customer. Urban Outfitters, for example, pushes new products and lines by creating hip and funny Vines, targeted towards their younger consumers.

2. The medium is the message.

Need to get a message across?  Video messages are certainly more impacting, engaging and interactive. With Vine, messages are kept short and simple while maximizing impressions.

3.Let consumers create content for you.

There is no better way to interact with customers than to bring them on board. Getting consumers to contribute not only aids in content creation it also helps make promotions more interactive and helps you visualize how consumers view your brand. Vine is a great app for contests and getting new and refreshing ideas.

4. Bring new meaning to old content.

Re-leverage your old video content with Vine.  The app offers a better way to share video content on Twitter, so brands can create short previews that link back to their original videos.

Is your brand on Vine already? Share your experiences with here!

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