Weekly Absolute #17 – LOADED

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Dying companies are those convinced of hyper-targeting, bypassing the basic prerequisite to LOAD the top of the funnel with impressions and micro-conversions. Marketers trying to economize and target their customers are only achieving two things: Preventing market expansion. Significantly increasing their cost per acquisition.

The Cool Kids Club: Yahoo Wants In

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Ya-who? The faded Web pioneer announced on Sunday that they are moving forward with their plan to buy Tumblr for $1.1 billion–in cash. The company is desperately trying to reposition themselves as the tech industry gets increasingly more social media focused, but can Tumblr save Yahoo from oblivion? As a spunky, social media startup, Tumblr has a well-defined experience that attracts a loyal following among millennials. Tumblr has a lot of credibility among the audience that Yahoo is desperate to grasp; yet the concern among users is that Tumblr will loose its appeal once they take over. Some have even …

Battle of the Sexes 2.0: Which side are you on?

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Even though men and women have come a long way, the eternal battle goes on, this time it’s a social one. There are around 130 million social media users in the US alone. When it comes to social media, men and women have very different appeals. Of all the adult social media users, 71% are women and 62% are men. Here’s the breakdown:     Women Rule: Women make up 62% of Twitter’s user base. (Each month there are more than 40 million more women than men visiting Twitter!) The ladies conquer Facebook with over 58% female user base and more …

Weekly Absolute #15 – We Want You! (or a spot in your news feed)

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Marketers are calling all hands on deck to get their brand into your news feed, now backed by solid data on what a “Like” is worth. While fighting to harvest the demand via web and mobile marketers know that a news feed “slot” creates real opportunity in terms of both Customer Acquisition and Lifetime Value.

6 Tech Gifts Your Mom Will Love

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  There is no way to ever repay Mom for all that she’s done and still does for all of us. This year forget the flower bouquet and shower mom with love and everything tech. We know it may be hard to choose a gift she genuinely needs and will love, so at Velocity we’ve compiled a list of tech gifts all Mom’s will appreciate: Mini Ipad: Have your Mom view photo albums, email, read and play comfortably with a new Mini iPad. The latest Apple sensation is best for any on-the-go mom. Make this gift more personally by loading family …

Through the Looking-Glass

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                                                                                               Photo via NYDailyNews Is Google Glass the next disrupter, or are we becoming so saturated with technology that anything new would be refreshing? Glass is still in it’s early stages, having been released to a selected few only. For those of us who are less fortunate, here is a preview of what Google …

To Vine or Not To Vine, 4 Ways Your Brand Can Benefit

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                                                                                                         Photo Via FamousBlogger  As the saying goes, a picture is worth a thousand words (or $1 billion if you’re in the Instagram camp). But what could be more powerful than an image? Try a six-second video. Everyday more businesses are joining the Vine bandwagon to experiment with video …