Why I Use ApplePay (And Why You Should Too)

Mobile payments are a disaster. You’re much better off using cash than attempting to use any current service. Particularly PayPal. Don’t even get me started. How embarrassing.   Why? Before October of last year, I had tried different forms of mobile payments, which left me with a bittersweet aftertaste. While the idea of paying with your mobile device seemed novel and exciting at the time, the shortcomings and frustrations of the available technology drove me nuts. Here I was, sitting in line at a Dollar General, growing more anxious as I got closer to the register. I had a new …

The Current State of the Music Industry

The most sought after recognition in the commercial realm of music is to receive a GRAMMY Award. The GRAMMY’s are both hosted and decided by The Recording Academy, also known as The National Academy of Recording Arts & Sciences (“NARAS”). NARAS is an organization of musicians, producers, recording engineers, and other recording professionals.  Other than the notion of popularity as it pertains to commercialism, they are meant and assumed to be an agnostic establishment that chooses nominations based on industry and artistic merit.  This club of so-called industry elites decide the “only peer-presented award to honor artistic achievement, technical proficiency, …

World Cup Overview #RiskEverything | Velocity Agency | New Orleans

And it’s another goal! Watching a World Cup game is unlike any other. Every four years, the deafening roar of diehard fans rooting for their home team fills the stadium, and this year’s World Cup in Brazil does not disappoint. The World Cup is an exciting time for everyone, whether you are an avid soccer fan or not. It is unique in the sense that there are no boundaries universally and everyone comes together to cheer their country to the finals. Millions of viewers from around the world tune in everyday to watch their team play and along with the …

Be Careful What You Hashtag For…| VELOCITY AGENCY | NEW ORLEANS, LA

Someone call Olivia Pope. NYPD’s got a scandal on its hands. There is no question about it. Marketing has expanded a great deal to include social media. Most companies already know this and have taken to Facebook, Twitter, and other social media outlets to increase their Internet presence, search engine optimization (SEO), and improve their Google score. When Vice President Joe Biden’s Instagram account became known, it picked up a whopping 122,000 followers—not only because the account posted a selfie of Biden with President Barack Obama but also because the account caught the attention of Buzzfeed, a news and entertainment …

Domain Authority: Is It Worth the Trouble? | Velocity Agency | New Orleans, LA

Having your online marketing efforts be successful in 2014 is a big deal. After all, web users around the globe are expected to drop $1.5 trillion this year on their favorite goods and services online. While you undoubtedly understand that great SEO, content marketing, and social media outreach are essential to your success in tapping into that huge revenue stream, you may not have heard about domain authority. If that is the case, you need to become familiar with the concept to start improving your business. What is Domain Authority, and How is It Calculated? To put it simply, your …

Beats by Dre: A Tale of Marketing Genius

Let me get this out of the way up front- I’m no audiophile. I’ve spent more time with my cheap $7 earbuds in my ears than I’d really care to admit. But as an unofficial Velocity Agency Music Snob, I’ve also spent my fair share of time with professional quality headphones, listening to music on top-of-the-line studio monitors, and have spent enough time in recording studios to make Axl Rose cringe. And all of that time and knowledge has led me to my most important realization yet- that Beats by Dre are horrible. Maybe not horrible by all counts- I believe …

Caring is Sharing: 4 Tips To Getting Content Shared

As a marketer, I am constantly immersing myself in blogs, articles and guides in order to keep up with the ever changing online landscape. As a social media director, I am always on the lookout for the holy grail of social: how does your content get shared by others? Bombarded with How-To’s and vague promises, I decided to ask a more relevant question: why do we share? Sharing is not new, it’s human nature. Even before the days of Internet and social platforms, we shared relevant and important information through various mediums.The only thing that has changed is that we …