Moe Ahsan, our digital marketing manager, is always researching and trying to strengthen our company. Recently, through the power of research and deduction, he has solved another digital marketing mystery behind Facebook ads. Facebook is one of the best social media platforms for businesses and advertisers looking to reach a large and fairly engaged audience. Every day there are hundreds to millions of campaigns running on Facebook for brands large and small. Each one of these campaigns has various objectives, some of the objectives give a call option where marketers can add a “call now” button to their ads. …

It was a letdown that the whole city felt immediately when the Saints lost due to a no pass interference call on the Rams. In the midst of the loss, there have been petitions, suggested lawsuits, and even other states putting up billboards stating “Saints were robbed.” Outside of that, many local businesses in New Orleans have lost big time as well, while others jumped on the opportunity to use the sad event as a way to market to their consumers. Velocity Agency knows how to seize opportunities whether the circumstances are bad or good. You ALWAYS have an opportunity …

Ok, so we have talked about Netflix Data Harvesting, but what about Interactive TV? Black Mirror is one of the most popular Netflix shows out right now and they just released a movie of sorts. On December 28th, Bandersnatch was released and has revolutionized the way that we stream tv. It stands as one of the first attempts at narrative-driven gameplay. Instead of passively watching the movie, you get to choose as the viewer what the main character does next. At first, the choices seem to be simple ones such as what type of cereal you will eat for breakfast. …

We hate to start the new year off with spreading gossip, but this one is worth talking about. If you haven’t been living under a rock lately, you’ve heard about the movie Bird Box: a post-apocalyptic thriller starring Sandra Bullock. Conspiracies have been circulating on Twitter about the astounding amount of Bird Box memes. Hundreds of memes that became viral were coming from accounts with less than 50 followers. Some marketing experts have speculated that Netflix has created a team of memers and bots to boost promotion of the film. Regardless of if Netflix was launching memes or not as …

Knowing your target market is important and Chrysler is aware. For most moms out there, minivans are a way of life. They are easy to help transport children back and forth as well as being spacious enough for entire family trips. Chrysler recently released a new Pacifica Minivan that gives the Pacifica a new attitude. In order to market a sleeker version of a minivan, it was important to market towards the moms with a similar attitude. Moms that still want to remain youthful and fun. Chrysler hired actress Kathryn Hahn, who is known for her quirky personality, to star …

Halloween digital marketing campaigns are best when they feature storytelling. Brands typically plunge right into marketing their products and services for Halloween. Just last year, Halloween spending peaked at $9.1 billion in 2017 and this year, it’s expected to reach $10 billion. People are spending more money on decorations, candy, costumes and haunted house experiences than ever. Velocity Agency specializes in Digital Marketing and we know social media. Here are some ways that successful brands have created great social media campaigns. Decorating your social media profiles Your social media profile is your digital storefront. You can spruce up your social …