Domain Authority: Is It Worth the Trouble? | Velocity Agency | New Orleans, LA

Having your online marketing efforts be successful in 2014 is a big deal. After all, web users around the globe are expected to drop $1.5 trillion this year on their favorite goods and services online. While you undoubtedly understand that great SEO, content marketing, and social media outreach are essential to your success in tapping into that huge revenue stream, you may not have heard about domain authority. If that is the case, you need to become familiar with the concept to start improving your business. What is Domain Authority, and How is It Calculated? To put it simply, your …

Three Simple Ways to Conquer SEO

It’s only natural that search engine optimization (SEO) intimidate small business owners, because it puts them between a rock and a hard place. The online marketing strategy is meant to garner more web traffic, which means that a higher amount of business leads come to the business’s website. These leads are then converted into sales, and that’s how SEO makes businesses money. According to a study released by OutBrain, search engines are the best drivers of traffic to content websites, a sentiment that’s echoed by statistics showing that 93% of all online experience begins with the use of a search …

What Facebook’s acquisition of WhatsApp means for Online Marketing 2014?

At the end of February 2014, it was announced that social media giant Facebook would buy WhatsApp, a social messaging company, for a whopping $19 billion USD. The move came as WhatsApp hit the 450 million user mark and estimates showed that it would continue to gain around a million additional users a day. For Facebook, the most popular social media platform in the world with over 1.4 billion active users, buying the world’s most popular messaging app is just another step on the way to their domination of the way people communicate in the Internet Age.   What the …

Brand Recognition Importance for your business: State Farm Success

Staying ahead in a competitive marketplace is a constant exercise in push and pull, dos and don’ts, and lucky breaks. Taking the lead in the increasingly online world of business in 2014 means taking advantage of evolving SEO, great web design, and success in social media. After all, eCommerce sales grew to $262.3 billion in the United States, and are expected to grow to $440 billion by the end of 2017. Having said that, web-marketing isn’t the only thing to consider. Harnessing the power of brand recognition and utilizing the mobile market is equally important to keeping your company at …