Why Do People Buy Things?

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There was once a time where the ultra-wealthy were the only people who had lots of things. Clothing was custom made by a tailor, art was commissioned or passed down from relatives, and dinnerware was considered an heirloom. Normal people had fewer possessions because they only had the basics in order to survive. It may be astounding to think that shopping in the early 20th century was very different from what we know today. A Saturday spending spree at the mall was completely unheard of in 1900. However, once the fun of shopping started to catch on, consumer psychology and …