The Official Velocity Agency WWDC 2013 Report

velocity Velocity News

The 2013 WWDC has come to pass, and the tech world is buzzing with a wide range of reactions to Apple’s major announcements. At Velocity Agency, we were glued to our computer screens yesterday as we waited anxiously to see what would be unveiled, yet we remained acutely aware that the news would most likely make all of our current smartphones and laptops immediately obsolete. But that’s fine by us, because nothing is more exciting for a marketing agency than the prospect of a new line of cutting-edge gadgets to power our day to day operations. The office consensus is …

TBT Etiquette – 5 Rules To Follow

velocity Velocity News

Do you #TBT?  It’s Wednesday afternoon and there are already more than 44 million photos that include #tbt hashtags, not to mention the 24 million from the original #throwbackthursday. Since the unveiling of Instagram, we can confidently say that Throwback Thursday is the most popular installment yet. For those who have tried to make #FlasbackFriday and #TransformationTuesday happen you’re setting yourself up for failure. Powered by our nostalgic narcissism, TBT is here to stay. We are all guilty of endlessly scrolling down our Instagram feeds every Thursday to soak up the flood of our friend’s diaper-laden days or nonsensical, and …

The Cool Kids Club: Yahoo Wants In

velocity Velocity News

Ya-who? The faded Web pioneer announced on Sunday that they are moving forward with their plan to buy Tumblr for $1.1 billion–in cash. The company is desperately trying to reposition themselves as the tech industry gets increasingly more social media focused, but can Tumblr save Yahoo from oblivion? As a spunky, social media startup, Tumblr has a well-defined experience that attracts a loyal following among millennials. Tumblr has a lot of credibility among the audience that Yahoo is desperate to grasp; yet the concern among users is that Tumblr will loose its appeal once they take over. Some have even …

Battle of the Sexes 2.0: Which side are you on?

velocity Velocity News

Even though men and women have come a long way, the eternal battle goes on, this time it’s a social one. There are around 130 million social media users in the US alone. When it comes to social media, men and women have very different appeals. Of all the adult social media users, 71% are women and 62% are men. Here’s the breakdown:     Women Rule: Women make up 62% of Twitter’s user base. (Each month there are more than 40 million more women than men visiting Twitter!) The ladies conquer Facebook with over 58% female user base and more …

Weekly Absolute #15 – We Want You! (or a spot in your news feed)

velocity Velocity News

Marketers are calling all hands on deck to get their brand into your news feed, now backed by solid data on what a “Like” is worth. While fighting to harvest the demand via web and mobile marketers know that a news feed “slot” creates real opportunity in terms of both Customer Acquisition and Lifetime Value.

6 Tech Gifts Your Mom Will Love

velocity Velocity News

  There is no way to ever repay Mom for all that she’s done and still does for all of us. This year forget the flower bouquet and shower mom with love and everything tech. We know it may be hard to choose a gift she genuinely needs and will love, so at Velocity we’ve compiled a list of tech gifts all Mom’s will appreciate: Mini Ipad: Have your Mom view photo albums, email, read and play comfortably with a new Mini iPad. The latest Apple sensation is best for any on-the-go mom. Make this gift more personally by loading family …

Through the Looking-Glass

velocity Velocity News

                                                                                               Photo via NYDailyNews Is Google Glass the next disrupter, or are we becoming so saturated with technology that anything new would be refreshing? Glass is still in it’s early stages, having been released to a selected few only. For those of us who are less fortunate, here is a preview of what Google …

To Vine or Not To Vine, 4 Ways Your Brand Can Benefit

velocity Velocity News

                                                                                                         Photo Via FamousBlogger  As the saying goes, a picture is worth a thousand words (or $1 billion if you’re in the Instagram camp). But what could be more powerful than an image? Try a six-second video. Everyday more businesses are joining the Vine bandwagon to experiment with video …

Weekly Absolute #13 – Hours. Minutes. Seconds.

velocity Velocity News

Gone are the days of monthly sales reports. Marketers must be thinking about conversions (sales) not in terms of months, days or weeks, but SECONDS. Demand for products/services is constant, global and highly competitive. Marketers must invest in technology and marketing infrastructure that allow them to harvest on that demand 24hrs a day.