Weekly Absolute #13 – Hours. Minutes. Seconds.

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Gone are the days of monthly sales reports. Marketers must be thinking about conversions (sales) not in terms of months, days or weeks, but SECONDS. Demand for products/services is constant, global and highly competitive. Marketers must invest in technology and marketing infrastructure that allow them to harvest on that demand 24hrs a day.

The Weekly Absolute #9 – Invest in Real Estate

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  Companies and their CMOs should be looking to invest in as much “search” real estate as possible. It is now possible via recent Google algorithm changes (namely valuing social, video and localized content)…to display multiple company owned pages simultaneously in search results.

The Weekly Absolute #8 – Over the Wall

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  Marketers cannot just throw initiatives over a wall; judging themselves merely on: cost per lead, acquisition, or impression. Marketers must work directly with clients implementing various tools, technologies, products and processes to effectively “close the gap” between lead generation and company top line revenues.