Velocitiff: A Beats Inspired Story

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I’m a man of simple tastes.  I spend most of my days in my usual routine: I wake up, eat breakfast, read The Advocate, then put on my Beats by Dre headphones and take off to my 8-5 job.  It didn’t occur to me that others don’t share this same experience until I came across a little article on Velocity’s blog yesterday. Let’s get right down to it – I’m an audiophile.  I’ve never worn headphones that cost less than $200.  I’m a New Orleans musician.  I’ve spent some crucial time in the studio with legends such as Ke$ha and …

New Orleans Saints And Fans Witness Believe Banner Fly Over

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On the morning of Wednesday, January 8th, Facebook, Twitter, Saints forums and local news stations started chatter about a banner flying over Metro New Orleans that simply stated “Believe.”   It turned out that local car dealer, Ronnie Lamarque of Lamarque Ford, was behind the sponsorship of the banner. Although the “Believe” banner campaign is part of a larger television campaign for the dealership (currently running through the NFL Saints football season), the idea behind the banner was to bring the community together as one voice and to rally the New Orleans Saints and fans for this Saturday’s game against …

SnapChat: The Myth Of Online Privacy

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If you got into the SnapChat bandwagon on the pretenses that your information was secure, you may have been disappointed to learn that 4.6 million numbers and usernames were leaked last week. SnapChat, silicon’s favorite startup, had taken pride in being a more private and secure alternative to other networks such as Facebook and Instagram. After the hacking, SnapChat tried to downplay the situation causing outrage from a lot of users. In the end, the individuals who claimed to be behind SnapChatDB, explained that they were only putting pressure on the network to fix their security flaws. These flaws had …

The Importance of Content Hierarchy

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Too many times have I stumbled across a website with lines and lines of unending, boring content structuring without a bit of directive messaging.  Like watching episodes I, II and III of Star Wars I’m left lost and confused as to the context. (Refer to Ex. 1) This isn’t to say that dull content can’t be used to keep the reader wanting more. Example #1 That’s where the magic of content hierarchy plays a key role, as it takes a foundation of plain-jane text and turns it into a piece of art. Content must have a flow that is easily …

Intern Spotlight: Chase Dennies

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As a New Orleans native, Chase Dennies grew up attending many festivals and snapping pictures. Apart from being a talented photographer, Chase is also an amazing graphic designer and we are lucky to have him as an intern at Velocity. For our Intern Spotlight this week, Chase shares his passions and his favorite hangouts in New Orleans. VA:Where are you from? CD:I was born and raised in New Orleans, LA. VA:What do you like the most about New Orleans? CD:I like that there is always something to do in New Orleans. VA:What are you most passionate about? CD: I am …

Thoughts on the 2013 NEXUS GYS

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Upon arriving at the NEXUS Global Summit on Innovative Philanthropy and Social Innovation this past weekend, I found myself reflecting on a long held personal belief. I have always felt strongly that anyone can find a way to buy something for a dollar and sell it for two. This model equates to a business. However, I have never had any desire to simply create a business. I have worked on building companies. Certainly, companies buy and manufacture at a mark-up, sell ad space, and take transaction based revenue, but they also grow. Companies create jobs, offer careers for skilled individuals, …

Intern Spotlight: Lillie Hart

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What do fashion, horses and New Orleans have in common?  They are all beloved by our Public Relations intern, Lillie Hart. Originally from Zephyrhills, FL, Lillie has lived most of her life in Durham, NC. She moved to New Orleans and became a Business Marketing and Legal Studies major at Tulane University. For our very first Intern Spotlight, we go one-on-one with Lillie. VA:What brought you to New Orleans? LH:My family is actually from New Orleans, so I’ve grown up coming here to visit family and then when I was looking for colleges I visited Tulane and loved it. VA:What …

RIP Google Reader

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While it’s certainly not the first product Google has axed, the loss of the Reader service today has received more backlash than any previous cut from the tech giant’s team. For the past eight years, millions of loyal users have relied on Google Reader for their daily dose of internet news, all provided in one simple feed. As of midnight on July 1st, these fans will have to find a new RSS home for good. So, if there were so many loyal fans, then why did Google put an end to Reader? There are several clear reasons, and more will …

The Official Velocity Agency WWDC 2013 Report

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The 2013 WWDC has come to pass, and the tech world is buzzing with a wide range of reactions to Apple’s major announcements. At Velocity Agency, we were glued to our computer screens yesterday as we waited anxiously to see what would be unveiled, yet we remained acutely aware that the news would most likely make all of our current smartphones and laptops immediately obsolete. But that’s fine by us, because nothing is more exciting for a marketing agency than the prospect of a new line of cutting-edge gadgets to power our day to day operations. The office consensus is …