Let’s Talk About Layla!

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Who’s ready to meet another proud employee of Velocity Agency? I know we always are! Today we give the spotlight to Layla Sutton, our newest addition to the social media department! Layla hails from a small town in Snow Hill, North Carolina, but her love of music brought her to New Orleans. Upon her first trip to New Orleans, she fell in love with the food, culture and most importantly the vibrant musical climate. Growing up doing music in church, she transitioned to being on her high school drumline and continued her passion for music education at East Carolina University. …

Moving Towards Virtual Reality: How Did We Get Here?

velocity Digital Innovation

Virtual Reality is no longer just a plot for a movie about the future, nor is it just limited to video gamers. Goldman-Sachs stated, “We see qualities in VR/AR technology that can take this from nice use case to a device as ubiquitous as the smartphone.” Marketing and media experts say VR advertising could completely change the marketing game within the next two years. 71% of consumers think a brand that uses virtual reality is forward thinking. VR is predicted to impact nearly every industry, but in particular, education, travel, journalism, health care, architecture, and marketing. Just as businesses had …

Heineken vs. Pepsi: How to Leverage Today’s Sociopolitical Climate

velocity Market Information

Today’s sociopolitical climate makes it essential for companies to tread lightly when it comes to advertisement. By now, you’ve probably heard all about the latest Pepsi ad. Many argue that any publicity, whether negative or positive, is good publicity. Pepsi has been swept up in controversy in connection with an ad that depicted Kendall Jenner solving the tension between protesters and police with a can of soda and a smile. This controversial ad did not go over well with its audience and was pulled almost immediately after it aired. However, Pepsi’s mentions on social media were up more than 7,000% …

Building Brand Loyalty

velocity Market Information

Creating and retaining a loyal customer base is essential for any business. A study conducted by Facebook shows that more than 3 in 4 adults in the US return to the same brands over and over again. Marketers commonly define brand loyalty as a pattern of consumer behavior where consumers become committed to brands and make repeat purchases from the same brand rather than competing ones. In this case, the consumer believes that the brand meets their expectations and identifies with the consumer on a personal level: Some famous examples of brand loyalty include: Mac vs. PC McDonald’s vs. Burger …