McDonalds Mascot For Happy Meal: Happy | Velocity Agency

velocity Market Information, Social Media

McDonalds let Twitter followers in on a happy little addition last week when they released a photo of their new mascot. Bulging eyeballs and big smiling teeth, a Happy Meal box appropriately named “Happy” made his debut to the internet. This fictional character was created as “an ambassador for balanced and wholesome eating” pushing the idea that kids will be happy to choose healthier options like apples and yogurt in place of french fries in their McDonalds boxes. These good intentions that began in France in 2009 have sparked mainly negative jokes about the new face of the fast-food chain …

Coca-Cola Targets Brazil For The World Cup | Velocity Agency | New Orleans

velocity Advertising, Sports

Coca-Cola is on the brink of changing their advertising strategy for the World Cup 2014. The classic brand, known for its traditionally wholesome and soft image, may soon be plunging into much deeper waters as it explores a more realistic approach relating to Brazil’s current political situation. While it is isn’t picturesque to imagine anything but sports fans across the globe uniting over goals and jerseys, the truth is that life in Brazil at the moment is pretty unglamorous. The lack of health care, poor public services and extremely high poverty rates are masked by the extensive spending on advertising …

#HashFlag #Twitter #WorldCup | Velocity Agency | New Orleans

velocity Social Media, Sports

Twitter scores, again. Creative and colorful, the network is bringing back the ever popular #hashflags to utilize hashtags for World Cup series in 2014. This promoted bit allows Twitter users to hashtag the national three-letter code (e.g. GER, FRA, USA) with the flag emoji of that particular country appearing along side of the tweet. A patriotic element just added to Twitter for the World Cup 2014, this item is a fun way for World Cup game watchers and Twitter users to show support to their favorite teams throughout the series. Although the feature hasn’t been around in a while, it …

Facebook provides marketers with web browsing history for better targeting

velocity Advertising, Social Media

Facebook announced earlier today that it would allow advertisers to utilize the information that was once only privy to Facebook, to other advertisers working to reach specific audiences. The multi-billion dollar company has access to this information by placing code on Facebook user’s desktops and laptops that collect the websites the user visits. On Facebook mobile, the app collects the same sort of information by determining which apps have been downloaded on the user’s phone. Facebook once kept this information private for security reasons, but in spite of resistance from some Facebook users, the company proceeded with the new feature …

Google Grants some Users the Right to be Forgotten | Velocity Agency | New Orleans

velocity Digital Innovation, Market Information

For their next trick, Google will now make you disappear… About a week ago, Google out of Europe created a request form regarding outdated, inaccurate or inappropriate search results to be removed by the “Right to be Forgotten.” More than 50 million people live in the area affected by Google’s potential purge, and so far Google has received over 41,000 requests to have content removed (and counting).Within the first 24 hours the site posted the form’s publication, over 12,000 requests were sent to Google seeking to remove personal content. Google supervisors estimated 7 requests per-minute since the form’s availability on …

MySpace Starts #TBT Campaign: Will It Work? | Velocity Agency

velocity Social Media

Myspace is giving long-time social media users the ultimate “throwback Thursday” experience. The aged network has been trying to reach a new audience and take back their old one for almost 10 years, and are using your old, embarrassing MySpace photographs to do it. “Myspace has been reaching out to connect past users to re-engage them through personalized experience,” a spokesperson for MySpace stated in an interview with Mashable. The site, which hit peak popularity in the early 2000’s are now e-mailing former MySpacer’s decade old photos of themselves labeled “the good, the rad, and what were you thinking?” with …