Knowing your target market is important and Chrysler is aware. For most moms out there, minivans are a way of life. They are easy to help transport children back and forth as well as being spacious enough for entire family trips. Chrysler recently released a new Pacifica Minivan that gives the Pacifica a new attitude. In order to market a sleeker version of a minivan, it was important to market towards the moms with a similar attitude. Moms that still want to remain youthful and fun.

Chrysler hired actress Kathryn Hahn, who is known for her quirky personality, to star in many different commercials. What makes these commercials widely popular is not only Hahn’s goofy antics, but the use of widely popular songs ranging from Montel Jordan to Fergie.

Even though the concepts of these Chrysler commercials are clever, let’s explore why Chrysler chose an actress like Kathryn Hahn. Kathryn Hahn’s career speaks to a very defined piece of a generation. Starring in shows like Transparent and Happyish, Kathryn is known to take complicated roles to just plain goofy roles.

In 2018, female empowerment was a part of the advertising word more than ever. Female empowerment comes in many forms in our culture and women being outspoken and having a sense of humor is no longer out of the ordinary. Kathryn Hahn usually is in roles where she speaks her mind and no matter how risque her lines are written, she nails them.

Many scientists believe that since we are all so interconnected with technology, there is less of a generational gap between parents and children. Many times, adults and children are consuming the same type of content on their smartphones or on the internet. This means that the vitality of life for parents would be seen as somewhat immature to generations past.

When it comes to advertisements, the demand to be entertained is at an all-time high. People like to see advertisements that don’t feel like an advertisement and will have them laugh and even cry. If you are looking for an advertising agency that will create engaging and entertaining ads for you, contact Velocity Agency.

Halloween digital marketing campaigns are best when they feature storytelling. Brands typically plunge right into marketing their products and services for Halloween. Just last year, Halloween spending peaked at $9.1 billion in 2017 and this year, it’s expected to reach $10 billion. People are spending more money on decorations, candy, costumes and haunted house experiences than ever. Velocity Agency specializes in Digital Marketing and we know social media. Here are some ways that successful brands have created great social media campaigns.

Decorating your social media profiles

Your social media profile is your digital storefront. You can spruce up your social media profiles by adding a splash of Halloween with the color scheme or cover photos. Velocity Agency has a graphic design team that collaborates with our digital marketers to make sure that our holiday marketing stands out.

Seasonal Discounts

Your audience may expect special offers. As with any holiday campaign, you can attract more engagement for your offers by using social media. Try doing a Halloween-themed giveaway on Facebook or polls on Twitter. Once you establish the winners, make sure that you send them their unique promotional codes and gifts.

Host a Photo Contest

Halloween already gives everyone the chance to wear silly costumes! As a brand, you should embrace it and host a photo contest on social media and engage your followers. If costumes seem too cliche’ for you, you can instead host a competition for food creations or decorations.

The reason why Velocity Agency stands out above the rest is all about how we can conquer it all. As the Holiday season approaches, we hope that you have your holiday marketing plan ready to go! From concept creatives to executing the plan, Velocity has got you covered. Learn more about what we can do for your brand today!

Victoria’s secret may be out of the bag! The lingerie industry is going through a massive change. Rail-thin models are being replaced with a variety of body types as self-acceptance and natural beauty are replacing the norms of the past. This new attitude is threatening to everything that Victoria’s Secret’s marketing is known for.

Aerie pioneered a movement when it abandoned photoshop in 2014 and launched a campaign called #AerieREAL. It has advertised women that have other body types beyond the thin models that are usually showcased.

However, there has been a shift in the demographic as well. Women say their perceptions of what’s beautiful and sex have inherently changed. Women know now that they can have curve to be healthy and wellness is now the new goal.

Other lingerie brands don’t even hire models and invite their customers to share their own pictures with them through social platforms like Instagram and use these photos for marketing.

However, Victoria’s Secret has not changed much when it comes to their models, or their target demographic. Their target demographic for marketing is men. Earlier this year, a Victoria’s Secret Facebook photo got heat for being so overtly sexual that some people thought it bordered pornographic. Customers on Facebook were furious and called it trashy and questioned if the underwear advertisement was for women or for men.

More than half of Victoria’s Secret panty reviews are from men, and that might be a huge reason why they continue to keep the same marketing strategy. Although marketing to men has been successful for Victoria’s Secret for many years, there has been a steady decline in their sales as women flock to other lingerie brands. In addition, women are now seeking comfort instead of sex appeal.

It’s important to keep in mind what consumers want when you are planning your marketing strategy. Velocity prides themselves on having a fully equipped staff that are researching the consumer trends constantly. If you need an agency that is prepared to appeal to your target demographic, you know who to call!

Velocity is always monitoring the trends in the marketing world and adapting. Here are five new marketing trends to be looking out for this year.

Branded Podcasts

The best way to capture a millennial’s attention is through their ears. This is why so many brands ranging from GE to Tinger are utilizing branded podcasts. 67 million people over the age of 12 listen to podcasts each month. Attention spans are hard to capture, yet 85% of those who listen to podcasts listen to them in their entirety.

Chatbots

Chatbots respond to texts or digital chats and carry on a conversation with the consumer on the other end. Bots can be used for entertainment, customer service, or to connect with customers in between purchases. Bots have evolved to even incorporate ecommerce capabilities. This means that customer service is constantly in your arsenal and customer service means everything.

Content Collaboration

Brands have long created crossover merchandise, but now we’re starting to see that collaborative spirit emerge in content partnerships. It’s important for brands to partner with like-minded brands on content. This helps you get your messages in front of new audiences, harness creative power, and so much more. This is why so many companies are creating collaborative spaces for their employees in general as well as collaborating actively with other brands.

Audio Optimization

Another reason branded podcasts are becoming so popular is the ability to optimize them. Brands are currently programming skills into Amazon Echo so that their content can be easily accessible.

Hero Content

Google is always changing their indexing algorithms. In the past two years they have changed more than ever! This means that instead of short and timely blog articles, periodically your brand should create long-form, multi-media rich content around your target keywords. Google rankings are now looking at content above 2,000 words.

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