christmas storytelling marketing

All About Christmas Storytelling Marketing | Velocity

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Christmas Storytelling marketing is the most popular way to reach your audience during the Holidays. During the Holidays, it’s much more important to tap into the emotions of your audience rather than launch a exclusive sale. Save your sales and discounts for Black Friday and Cyber Monday every year. Christmas is about pulling heart strings and turning your customers into fans.

Velocity Agency loves a good story, but that’s not the only reason why we utilize storytelling marketing. The Holidays are supposed to be fun where we feel happy and connected, but the holidays can also be lonely, stressful, disappointing. The most powerful holiday stories are heartwarming and make us feel good. Here are three amazing Holiday marketing campaigns that won us over.

Marks and Spencer shows a story that is a twist on the traditional Santa story. A little boy writes to Mrs. Claus instead and tells the story of how he has been a typical annoying little brother. By launch love Mrs. Claus, it showed a fearless woman performing Christmas magic in the knick of time.


Perfumes sell like CRAZY during the Holidays. Burberry didn’t necessarily go with the traditional holiday spirit cinematography and music, but still told an incredible story through “The Tale of Thomas Burberry.” Brand storytelling doesn’t always have to be centered on your customer’s experiences. Finding new and creative ways to tell stories about your company gives your brand a voice.

If you are having a tough time giving your brand a voice, Velocity Agency is your megaphone. We can take care of telling your story from top to bottom. Learn more about our work here.


Thanksgiving Marketing Plan

How to Perfect Your Thanksgiving Marketing Plan

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Here at Velocity Agency, we are so excited for Thanksgiving! We have been planning our annual Thanksgiving potluck for a few weeks and our mouths are watering. However, even with food on our radar we are still hard at work helping brands revamp their marketing strategies! Here are some ways to get the most out of your Thanksgiving Marketing plan!


Holiday E-Bast

Sending personalized emails to your customers to thank them for doing business with you is a great way to market to your audience. It’s important to express your gratitude to your loyal clients and will inevitably keep their support!


Here at Velocity Agency, we know the power of infographics! Thanksgiving season is all about sharing and you can use your infographic to do just that! You could include your employee’s favorite holiday tradition or recipe!

Have an Event

Even as digital marketing takes over the world of marketing, nothing replaces in person interactions. For example, if your brand targets local customers, hosting a live event will give them the opportunity to feel more involved in your brand.


Contests, especially on social media, are a huge hit! Instagram photo contests are possibly one of the most popular contests around. In return, you gain massive followers to your social media account. For more information of what an instagram contest entails, click here.

Set an Example

Thanksgiving is about being thankful, but it’s also an amazing opportunity to spread love. Volunteering at a foster home, creating a fundraiser, or working at a soup kitchen for the homeless will set an example for others as well as other brands. In addition, it brings the real meaning of Thanksgiving to the limelight again.

Do you need help coming up with holiday specific marketing plans? Velocity Agency is a full service marketing agency that will help you every step of the way when you need creative and engaging ideas! Learn more about our services here!


halloween marketing strategy

Getting The Most Out Of Your Halloween Marketing Strategy

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Halloween digital marketing campaigns are best when they feature storytelling. Brands typically plunge right into marketing their products and services for Halloween. Just last year, Halloween spending peaked at $9.1 billion in 2017 and this year, it’s expected to reach $10 billion. People are spending more money on decorations, candy, costumes and haunted house experiences than ever. Velocity Agency specializes in Digital Marketing and we know social media. Here are some ways that successful brands have created great social media campaigns.

Decorating your social media profiles

Your social media profile is your digital storefront. You can spruce up your social media profiles by adding a splash of Halloween with the color scheme or cover photos. Velocity Agency has a graphic design team that collaborates with our digital marketers to make sure that our holiday marketing stands out.

Seasonal Discounts

Your audience may expect special offers. As with any holiday campaign, you can attract more engagement for your offers by using social media. Try doing a Halloween-themed giveaway on Facebook or polls on Twitter. Once you establish the winners, make sure that you send them their unique promotional codes and gifts.

Host a Photo Contest

Halloween already gives everyone the chance to wear silly costumes! As a brand, you should embrace it and host a photo contest on social media and engage your followers. If costumes seem too cliche’ for you, you can instead host a competition for food creations or decorations.

The reason why Velocity Agency stands out above the rest is all about how we can conquer it all. As the Holiday season approaches, we hope that you have your holiday marketing plan ready to go! From concept creatives to executing the plan, Velocity has got you covered. Learn more about what we can do for your brand today!


halloween marketing

Velocity Agency Has the Halloween Marketing Professionals!

velocity Advertising, Digital Innovation, Graphic Design, Market Information, new marketing, New Orleans, Social Media, Velocity News Leave a Comment

Are you looking for Halloween Marketing Professionals? Just last year, Americans spent a whopping 8.4 billion on Halloween. This is not news for corporations with brands spending millions of dollars every year on Halloween inspired marketing campaigns. The spooky season has become just as big as Christmas or the super bowl. Here at Velocity Agency, we love to come up with holiday-themed marketing campaigns and when it comes to inspiration, we look all around us. Here are six Halloween marketing campaigns that proved to be largely successful.

Snickers: Horseless Headsman

Snickers conquered Halloween with the famous horseless headsman concept. A goofy play on words that was a huge hit. Snickers launched their “you’re not you when you’re hungry” and has won awards at every major creative gathering including Cannes Lions, and the Emmys ever since. This campaign helped increase global sales of Snickers by 15.9 % and grew market share in 56 of the 58 markets in which it ran. This Halloween commercial takes the successful idea and puts a spooky twist and was largely successful.



Kmart Halloween Challenge

This commercial didn’t go the “scare the audience” route but it is still very memorable. Kmart incorporated their product, broke a world record, and used a celebrity dancer all in one amazing ad.



Nike: Run For Your Life

We all know the scene in every slasher film movie where the girl is getting ready for a night out in the bathroom and there is the scary villain. The slasher never catches up with the victim because of her Nike shoes!

Burger King: Scary Clown Night

Do you remember all the clown sightings? How could you forget? Burger King’s largest competitor is and always has been Mcdonalds and what better way to take an aim at them than launching #ScaryClownNight? If you dressed like a clown, Burger King would give you a free Whopper.


Bacardi: Dress to be Free

Bacardi took a unique view of Halloween with this campaign celebrating people who dress up every day and those who liberate themselves through costume. Brazilian Carnival is known for their beautiful carnival dancers and stunning costumes.


Budweiser: Halloween Takeover

Of course, we have to talk about experiential marketing. Budweiser is attempting to do what no other brand has done and claim Halloween. Their “Join the Fearless” campaign launched in 17 countries where Halloween doesn’t even exist! It is known as it’s own Holiday and hosting their own Halloween parties and events to bring customers together around the globe.


Which one of these campaigns was your favorite? We love celebrating this spooky holiday with Halloween themed marketing campaigns. If you are looking for a marketing agency in New Orleans, we are ready to take your brand to frightening levels of success! Contact us here.

Victoria's Secret marketing

Victoria’s Secret Marketing Isn’t a Secret Anymore

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Victoria’s secret may be out of the bag! The lingerie industry is going through a massive change. Rail-thin models are being replaced with a variety of body types as self-acceptance and natural beauty are replacing the norms of the past. This new attitude is threatening to everything that Victoria’s Secret’s marketing is known for.

Aerie pioneered a movement when it abandoned photoshop in 2014 and launched a campaign called #AerieREAL. It has advertised women that have other body types beyond the thin models that are usually showcased.

However, there has been a shift in the demographic as well. Women say their perceptions of what’s beautiful and sex have inherently changed. Women know now that they can have curve to be healthy and wellness is now the new goal.

Other lingerie brands don’t even hire models and invite their customers to share their own pictures with them through social platforms like Instagram and use these photos for marketing.

However, Victoria’s Secret has not changed much when it comes to their models, or their target demographic. Their target demographic for marketing is men. Earlier this year, a Victoria’s Secret Facebook photo got heat for being so overtly sexual that some people thought it bordered pornographic. Customers on Facebook were furious and called it trashy and questioned if the underwear advertisement was for women or for men.

More than half of Victoria’s Secret panty reviews are from men, and that might be a huge reason why they continue to keep the same marketing strategy. Although marketing to men has been successful for Victoria’s Secret for many years, there has been a steady decline in their sales as women flock to other lingerie brands. In addition, women are now seeking comfort instead of sex appeal.

It’s important to keep in mind what consumers want when you are planning your marketing strategy. Velocity prides themselves on having a fully equipped staff that are researching the consumer trends constantly. If you need an agency that is prepared to appeal to your target demographic, you know who to call!

Five New Marketing Trends

Five New Marketing Trends

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Velocity is always monitoring the trends in the marketing world and adapting. Here are five new marketing trends to be looking out for this year.


Branded Podcasts

The best way to capture a millennial’s attention is through their ears. This is why so many brands ranging from GE to Tinger are utilizing branded podcasts. 67 million people over the age of 12 listen to podcasts each month. Attention spans are hard to capture, yet 85% of those who listen to podcasts listen to them in their entirety.



Chatbots respond to texts or digital chats and carry on a conversation with the consumer on the other end. Bots can be used for entertainment, customer service, or to connect with customers in between purchases. Bots have evolved to even incorporate ecommerce capabilities. This means that customer service is constantly in your arsenal and customer service means everything.


Content Collaboration

Brands have long created crossover merchandise, but now we’re starting to see that collaborative spirit emerge in content partnerships. It’s important for brands to partner with like-minded brands on content. This helps you get your messages in front of new audiences, harness creative power, and so much more. This is why so many companies are creating collaborative spaces for their employees in general as well as collaborating actively with other brands.


Audio Optimization

Another reason branded podcasts are becoming so popular is the ability to optimize them. Brands are currently programming skills into Amazon Echo so that their content can be easily accessible.


Hero Content

Google is always changing their indexing algorithms. In the past two years they have changed more than ever! This means that instead of short and timely blog articles, periodically your brand should create long-form, multi-media rich content around your target keywords. Google rankings are now looking at content above 2,000 words.


We are recognized as a Top Digital Marketing Company on DesignRush

6 second ad

6 Second Video Ads

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How much could you communicate in 6 second video ads? The advertising industry is shifting, and less is more. The advertising industry is beginning to take a closer look at short-form content. If you have seen six second ads while scrolling through your social media, then you already know that these ads are generating lots of leads. These 6-second ads tell a brand’s story in a creatively challenging time frame.

Many researchers have said that attention spans have shrunk, but that’s not necessarily true. Attention spans are actually adapting to different platforms. For example, people still are able to watch a two hour movie without distraction now just like they did 20 years ago. However, our brains are shifting when it comes to using social media. Short-form creative has an impact on how people consume media. Here at Velocity Agency, we are always exploring new ways to captivate the audiences of our clients.

In the age of YouTube, you might be waiting to press Skip Ad for what seems like a lifetime. With these 6 second ads, also known as pre-roll ads, you can’t skip them: but you notice them. According to Google, 90% of bumper ad campaigns boosted global ad recall by an average of 30%.

Since we are focused on the number six, here are six ways to have the right ingredients for success with a pre-roll ad.

1.)Focus on your punchline.

A punchline doesn’t have to be funny, but something has to stick with the viewer at the end just like a punchline.

2.)Try different techniques

A video is just content in motion. However, how you make the content move is open to interpretation. Try playing around with different angles and frames while shooting.

3.) Make it dynamic without sound

85% of Facebook users watch videos without sound. Try focusing on making your ad effective even if the sound is off.

4.) Change the view point.

Shooting from a different perspective is an interesting way of twitsing the plot. The element of suprise will caption the reader.

5.) Use images.

A static image that has movement within it is more effective than you think.

6.) Always design for mobile

Since everyone is on the go these days, people are usually seeing everything through their phone.  Make sure your ad is optimized for smart phones!

Here are 5 amazing examples of six-second pre-roll ads on YouTube that performed well.


web designer in metairie

Looking for a Web Designer in Metairie? Meet Marcy Hooper!

velocity Advertising, millennial marketing, new marketing, New Orleans, SEO, Social Media Leave a Comment

Are you looking for a web designer in Metairie? Let us introduce you to Marcy Hooper!  Marcy has found her way back to Louisiana after living many different places including: Baton Rouge; Portland, Oregon; Iowa and Minneapolis. Marcy grew up wanting to be an artist and an archeologist and was a huge fan of Indiana Jones. After going to LSU for two years for Archaeology, she then found that her passion was in Digital Art.

Marcy attended SLU and received her Bachelor’s in Fine Arts for Digital Art and the rest was history. “I still like doing my own art. I like to paint, do photography, and create digital art when I am home and continue perfecting my craft.”

Marcy and her partner Gentry have a dog that they call “The Ninja” and they all make quite the creative family. “Last Friday I got to be in the studio listening to his album that he is producing, which is so awesome to hear!”

Since Velocity is in the heart of Greater New Orleans, we tend to attract creative people and we are happy to have Marcy on our team. “I love the fast-paced work environment. I feel like I am learning something new every day that I am here. I look forward to building new websites for new clients and continuing perfecting the websites we have already built. I’m happy that I get to use my creativity to design websites for our clients and take their brand further.”

Please join us in welcoming such an awesome asset to our team! We are always growing here at Velocity Agency and we love to work collaboratively to ensure that our clients’ expectations are exceeded. We are currently accepting Fall Interns. If you are interested in an internship at Velocity Agency, click here. If you would like to learn more about our amazing team, click here.

direct mail

Direct Mail Advertising Isn’t Dead

velocity Digital Innovation, Market Information, millennial marketing, New Orleans, Uncategorized, Velocity News 1 Comment

One big urban legend for marketers and business owners is that direct mail is dead, however it is not just alive, but direct mail could be considered superior to other marketing channels. 

In its response rate report, the Direct Marketing Association (DMA) found that direct mail achieves a 4.4% response rate, compared to 0.12% for email. Overall, the DMA found direct mail’s response rates are anywhere from 10 to 30 times higher than that of digital. Consumers are often overwhelmed with cluttered inboxes and are more receptive to direct mail which arrives on a much less-cluttered channel.

Even junk mail in the mailbox has something few marketing emails will ever possess: the reality factor. A study conducted by UK Royal Mail concluded that the upswing in the use of direct mail and its enduring effectiveness is because “giving, receiving, and handling tangible objects remain deep and intuitive parts of human experience.” It’s also proven that people who were exposed to physical ads experienced heightened excitement as well as a greater desirability for the items advertised. 

Another urban legend is that millennials would never be interested in anything like postal mail. The fact is millennials like mail, they enjoy the act of receiving mail. Gallup reported that 36% of people under the age of 30 look forward to checking their mailboxes every day. Plus, 95% of 18-to-29-year-olds have a positive response to receiving personal cards and letters. That generation is estimated to yield $1.4 trillion in spending power by 2020. 

All of this research goes to show that people love getting mail and there are opportunities for marketers and business owners. As many things in life are switched to digital, not all marketing should be. If you need help with direct mail marketing , call Velocity Agency today!

iOS app store

Happy 10 Year Anniversary to iOS App Store

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On July 10th, it was the 10-year anniversary launch of the iOS App Store!


Steve Jobs referred to it as the biggest launch of his career. The App store now serves as one of the most important software stores on the planet having 2 million apps, 20 million registered developers, and revenues topping $100 billion over its decade-long lifetime.

In current times, it’s easy to forget that things weren’t always this way. When the App store first launched, things were downright strange. It’s incredible to see how far we’ve come in the world of technology. In 2008, services like Pandora and AIM topped the charts. Companies like Snapchat and Instagram weren’t around to compete and steal from each other. In fact, iOS wasn’t even a thing yet.

Services that were important in 2008 actually took some time to become mobile services. Companies still had to learn how to adapt and build software for a whole new type of device that turned out to be very different from web and desktop services. Most apps from 2008 actually don’t exist anymore. In 2008 it was all about novelty apps, such as iBeer, an app that turned your phone into the golden beer you wish you were drinking and responded to movement. Developers loved the iPhone’s multitouch display and motion sensors.

The way things change is all about how we use our phones. 2018’s apps reflect some of the more recent trends where social media is at the forefront. Our phones are now constantly demanding our attention with notifications and we scroll through feeds that will grab our attention.

There’s an app for everything nowadays and here at Velocity Agency, we offer in-house app development. Apps can take your brand further than you ever dreamed it could go. If you are thinking about developing an app for your business, don’t hesitate to call Velocity today!