The Official Velocity Agency WWDC 2013 Report

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The 2013 WWDC has come to pass, and the tech world is buzzing with a wide range of reactions to Apple’s major announcements. At Velocity Agency, we were glued to our computer screens yesterday as we waited anxiously to see what would be unveiled, yet we remained acutely aware that the news would most likely make all of our current smartphones and laptops immediately obsolete. But that’s fine by us, because nothing is more exciting for a marketing agency than the prospect of a new line of cutting-edge gadgets to power our day to day operations. The office consensus is …

TBT Etiquette – 5 Rules To Follow

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Do you #TBT?  It’s Wednesday afternoon and there are already more than 44 million photos that include #tbt hashtags, not to mention the 24 million from the original #throwbackthursday. Since the unveiling of Instagram, we can confidently say that Throwback Thursday is the most popular installment yet. For those who have tried to make #FlasbackFriday and #TransformationTuesday happen you’re setting yourself up for failure. Powered by our nostalgic narcissism, TBT is here to stay. We are all guilty of endlessly scrolling down our Instagram feeds every Thursday to soak up the flood of our friend’s diaper-laden days or nonsensical, and …

Weekly Absolute #18 – Hackathon

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  Strategic marketing is now less focused on research and more on cross discipline integration. Companies now require total solutions that span beyond their current infrastructure, not just raw data. Whether in-house or outsourced, CMOs must coordinate back-end development, front-end content, and conversion based initiates to achieve upticks in demand capture.