The Times They Are a-Changin’
The New York Times Magazine, one of the most read print magazines with over 1.5 million copies sold per week, is getting a makeover. The reason? To introduce both the physical publication and digital magazine to the new era of web design.
That’s right, the 118 year old publication is re-writing the rules of print design for the better. Remember that just a mere 20 years ago, print used to influence the way we designed for the internet. Today, The New York Times Magazine readership lives both on and offline, and editor-in-chief Jake Silverstein and design director Gail Bichler are very aware.
The re-design hopes to bring online and print editions (and readers) closer together, with a classier and more modern look. To begin, the Sunday supplement is getting a heavier paper stock to give it a more literary, book-like, feel. Old typefaces have been replaced with custom design: slab-serifs for blocks, call-outs and headlines, and elegant sans-serif fonts for body copy.
The page spreads now look cleaner, as the magazine went from a 12 to a 7-column layout. Former GQ art director Anton Ioukhnevets stripped down the layout to make it feel more web-like, adding emphasis on fluidity and visuals. Both the print and online editions use full-bleed images and the same approach to typography, which distinguish it from the more traditional and conservative look of The New York Times.
Changes to the online version bring in a responsive layout along with a strong sense of organization, thanks to the airy negative space.
Check out the online version here and get the Times this Sunday for the print edition.
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