Monthly: October 2016

Advertising, Timeline, Travel, Velocity News

Put Your Town on the Map: Increase Tourism

Velocity Tavel Beam TourismHello, is there anybody out there?

So, you’re part of a small town in the middle of what some might call “no where,” but you know that in reality your town is so much more than that. In fact, you might say that your town is something special, some place not only worth visiting, but a place that should be on everyone’s travel lists. The only problem is, how do you let others know what your town has to offer?

Let’s face it, domestic travel is on the rise and plenty of small towns are cashing in. However, there are many more towns that are truly worth seeing and yet remain off of the tourism radar. Figuring out how to become a top tier destination is something that is on the minds of many in the tourism and travel industry. This is a tricky problem but can almost always be solved with effective marketing and advertising.  

Making the right move.

Knowing your town’s strongest features and the ability to convey those strengths to a target audience is the job of the advertising and marketing agency that you work with. When you are taking pitches from agencies it is important to ask questions and make sure that the agency either: a) knows how to market your specific town based on its unique features; or b) has a track record of quickly learning what makes a town unique and doesn’t get hung up in the research phase of marketing.  

Too often town’s decide to go with agencies that dazzle them with flash but fail to ever learn what makes the town truly worth visiting. This failure results in marketing that lacks a personal touch and ultimately fails to reach its intended audience. To avoid advertising and marketing disasters you should prepare yourself before hearing a pitch by creating a list of questions that include to two above.

Interested in learning more ways to choose a marketing and advertising agency for your town or city? Fill out the form below and we will gladly set up a time to go over your community’s needs.  

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Timeline

End of the Year Travel Trips

Just because the year is almost over doesn’t mean that you can’t still enjoy some R&R. Let’s take a look at some of the leading travel trends of 2016. Hopefully, you will find the motivation necessary to cash in some of your vacation days.

Velocity Agency 2016 Travel

Leading into 2016, 99% of Baby Boomers were planning to travel for leisure. In many cases multiple trips were planned. However, just because you may not be a baby boomer you should still be considering a vacation. Studies suggest that “young” travelers account for up to 20% of the money spent on travel.  

If you’re still struggling to find the motivation to travel you might want to examine the reasons others cite for taking a trip. You probably wouldn’t be surprised to learn that many people travel for fun, but others travel out of a need to rest and recover from the rigors of their day-to-day lives . What are your reasons for travel?

Velocity Agency 2016 Travel


Sometimes, deciding where to go can be more difficult than deciding if to go at all. A lot of people can feel overwhelmed when planning a trip. Experts suggest trying to break this problem down into a few simple questions. Once those questions have been answered you will find that choosing where to go can be as easy as picking up the phone. 

Ask yourself:

  • How long do I want to travel?
  • What is my budget for this trip?
  • What kind of environment do I want to vacation in? (ie. city, beach, mountains, etc…)
  • What experiences am I looking to have on this trip?

Velocity Agency 2016 Travel 

If you still find yourself in need of some additional motivation we recommend looking at some popular trip ideas. Who knows, maybe you will end up taking a vacation that you previously did not know existed. 

Lastly, don’t feel pressured to travel out of the country just because that’s what others might be interested in doing. You need to make this trip about you, and meeting your needs. The USA offers tons of safe travel destinations, many of which offer something for everyone.

Please feel free to download the entire PDF. Happy travels!

DOWNLOAD Destined To Travel PDF

Timeline

When Red is Blue: Trust in Marketing

Marketing Matters

marketingWhen it comes to the mistakes businesses make with their marketing some are easier to prevent than others. Luckily,
there are a few simple steps you can take to get going in the right direction. Step #1 is to hire the right advertising and marketing agency. Hiring the
wrong agency is not a mistake you want to make. However, it can easily be prevented. What businesses struggle with most often is Step #2.

Step #2: Trust

So, you’ve hired the right advertising and marketing agency, what do you do next? Easy. You need to trust that agency. For many, having a business’s public image in the hands of another company can be stressful. It’s important to remember that you’ve selected that particular agency based on a variety of factors that almost always includes a history of success.

When the agency you’ve selected starts to craft a plan to get your message out, the best thing you can do is trust them. A lot of money goes into creating a marketing campaign and the last thing you want is to flush that money away for no good reason. That doesn’t mean that you can’t make suggestions, and it is important that you make sure your brand guidelines are followed, but don’t forget… trust.

 

When Red is Blue

I understand that sometimes you will want something one way and your agency will suggest something completely different. When these moments occur it is important to weigh what is important to you, and consider the agencies expertise in that area. Ask yourself these questions:

  • Is this something I can experiment with and be ok?
  • Have I already paid the agency for this work?
  • Why do I not like this work? Is it a personal reason or a business reason?

 

Happily Ever After

Everyone wants to be happy in life and one of the great joys in life is helping others be happy. The same is true for your business relationships. Obviously, you want the agency to make you happy and surely the agency wants to see you, as their client, happy. When you give your agency a little trust you are allowing them the chance to make you happy.

Interested in learning more about the ins and outs of working with a marketing and advertising agency? Fill out the form below and one of our team members will get in touch with you.

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Timeline, Velocity News

Marketing: The Forgotten Side

Surprise, Surprise!

Velocity Marketing SpacemanYou might be shocked to learn that when it comes to choosing a marketing and advertising agency many businesses only look at half the picture.

These days, you will find that most established, well-known marketing and advertising agencies employ a wealth of creative talent. No matter the agency you choose you will find that on a very basic level you will end up with some sort of creative marketing material that you will be happy with.

The Other Side

Sure, it is important that you exceed basic creativity and take your marketing to the next level, but what other factors are important when you are choosing an agency? Cost. I bet that you answered before you even finished reading the question. Cost is pretty much always on the minds of business owners and marketing managers yet it is not always considered from a practical point of view. 

Yes, you know what you pay your agency, but how far does that money really get you? When an agency has to outsource work they usually incur a cost that they then mark-up and pass onto you and your business. It should come as no surprise to you that when choosing a marketing and advertising agency the smartest decision you can make is going with an agency that is able to perform most of your desired work in-house. Not only does in-house work allow for more creative control, it is a great way to know exactly how much money needs to be in your marketing budget.

One Stop Shop

The New Orleans based, Velocity Agency has really taken this philosophy to the max. Not only does Velocity Agency do all of the standard print, web, and billboard advertising; we here at Velocity Agency are also a full service production company. That means that there is no need to outsource work for commercial and animation work. The ability for Velocity Agency to in-house so much work means we have more time to create higher quality marketing materials while at the same time we save our clients money. What could be better? Fill out the form below to find out how Velocity Agency can enhance and improve all of you advertising and marketing needs.

 

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