Monthly: October 2016

Just because the year is almost over doesn’t mean that you can’t still enjoy some R&R. Let’s take a look at some of the leading travel trends of 2016. Hopefully, you will find the motivation necessary to cash in some of your vacation days.

Leading into 2016, 99% of Baby Boomers were planning to travel for leisure. In many cases multiple trips were planned. However, just because you may not be a baby boomer you should still be considering a vacation. Studies suggest that “young” travelers account for up to 20% of the money spent on travel.  

If you’re still struggling to find the motivation to travel you might want to examine the reasons others cite for taking a trip. You probably wouldn’t be surprised to learn that many people travel for fun, but others travel out of a need to rest and recover from the rigors of their day-to-day lives . What are your reasons for travel?

Sometimes, deciding where to go can be more difficult than deciding if to go at all. A lot of people can feel overwhelmed when planning a trip. Experts suggest trying to break this problem down into a few simple questions. Once those questions have been answered you will find that choosing where to go can be as easy as picking up the phone. 

Ask yourself:

• How long do I want to travel?

• What is my budget for this trip?

• What kind of environment do I want to vacation in? (ie. city, beach, mountains, etc…)

• What experiences am I looking to have on this trip?

If you still find yourself in need of some additional motivation we recommend looking at some popular trip ideas. Who knows, maybe you will end up taking a vacation that you previously did not know existed. 

Lastly, don’t feel pressured to travel out of the country just because that’s what others might be interested in doing. You need to make this trip about you, and meeting your needs. The USA offers tons of safe travel destinations, many of which offer something for everyone.

Please feel free to download the entire PDF. Happy travels!

DOWNLOAD Destined To Travel PDF

Marketing Matters

When it comes to the mistakes businesses make with their marketing some are easier to prevent than others. Luckily,
there are a few simple steps you can take to get going in the right direction. Step #1 is to hire the right advertising and marketing agency. Hiring the
wrong agency is not a mistake you want to make. However, it can easily be prevented. What businesses struggle with most often is Step #2.

Step #2: Trust

So, you’ve hired the right advertising and marketing agency, what do you do next? Easy. You need to trust that agency. For many, having a business’s public image in the hands of another company can be stressful. It’s important to remember that you’ve selected that particular agency based on a variety of factors that almost always includes a history of success.

When the agency you’ve selected starts to craft a plan to get your message out, the best thing you can do is trust them. A lot of money goes into creating a marketing campaign and the last thing you want is to flush that money away for no good reason. That doesn’t mean that you can’t make suggestions, and it is important that you make sure your brand guidelines are followed, but don’t forget… trust.

When Red is Blue

I understand that sometimes you will want something one way and your agency will suggest something completely different. When these moments occur it is important to weigh what is important to you, and consider the agencies expertise in that area. Ask yourself these questions:

• Is this something I can experiment with and be ok?
• Have I already paid the agency for this work?
• Why do I not like this work? Is it a personal reason or a business reason?

Happily Ever After

Everyone wants to be happy in life and one of the great joys in life is helping others be happy. The same is true for your business relationships. Obviously, you want the agency to make you happy and surely the agency wants to see you, as their client, happy. When you give your agency a little trust you are allowing them the chance to make you happy.

Interested in learning more about the ins and outs of working with a marketing and advertising agency? Fill out the form below and one of our team members will get in touch with you.