Superheroes in Disguise Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and the public and is commonly shortened and referred to as PR. A career in PR involves gaining understanding and support for your clients and trying to influence opinion and positive behaviors. You may have heard somebody say “that’s great PR” about a commercial for a brand, or a donation to a charity from a washed up celebrity. One of the most important duties of  Public Relations managers is crisis management. In 1996, Odwalla Good’s apple juice was contaminated with E.coli resulting in …