Holly Jolly Holiday Marketing

The holiday season has crept on us again. It’s crunch time in the marketing world! If you haven’t done much so far – fear not! At Velocity Agency, we have impeccable holiday marketing ideas to make your brand shine! Here are six tips to make your holiday marketing campaign a hit this year:

Harvest Your Data
Numbers don’t lie. You should always monitor your data to stay one step ahead of your competition. Take advantage of all the reports, charts and data you have.

Think About Sales and Promotions
Customers are always looking for deals and discounts this time of year. Start planning holiday sales and promotions that will work specifically for your business. For example, if you’re a candy store, individually package sweet treats and offer two for the price of one as stocking stuffers. These promotions can also be provided online to broaden your market.

Hit Key Emotions

Despite what you may think, decision-making is hardly ever purely rational. The truth is that all people make decisions emotionally before justifying them rationally. As a result, a successful holiday marketing campaign should be an emotional one. Focus on the feelings that are unique to the season. Values and feelings that abound during the holidays include friendship, family, good-will, giving back, gratitude and being home.

Make Your Campaign Easily Shareable
While it’s hard to predict what will go viral, you can always maximize your chances. 74% of consumers rely on word of mouth as the top influencer of their purchasing decisions. When someone learns about your campaign from a friend, it means so much more to them than seeing it in a commercial or in a Facebook ad.

Be Consistent
It’s important to make sure the customer experience is consistent across all channels. Multi-channel marketing is the norm for nearly every brand. This approach is much deeper than making the branding and color scheme cohesive on just social media. Your offers should also be consistent.

Here at Velocity Agency, we have a team that does it all. From marketing strategy, video promotions, graphic design, social media and more – we do it all. Are you looking for an all in-house marketing team that will create a holiday marketing plan for your brand? We are ready to accept the challenge!