A blog about blogs?
Let this blog serve as both a reminder and an example of the importance of having a modern digital presence. First, it is a blog so it is by nature digital. Secondly, you found it by either exploring our website or searching for information on the importance of digital marketing and advertising.
The moment this blog was posted we significantly increased our chances of bringing our content to you the consumer. We decided on a blog because in this digital age audiences are looking to be reached via digital mediums. It’s the basics of supply and demand. There are audiences looking for content online and we are supplying content to them.
Sounds simple, right? Yet, sadly a lot of businesses don’t make having a digital presence a priority.
1+1 = Digital marketing by the numbers.
Google processes over 100 billion web searches per month. That’s incredible, right? Google has also stated that 71% of business to business (B2B) researchers begin their work with a simple web search.
Another interesting fact supplied by Google has to do with mobile phone users. According to Google, 65% of mobile users are more interested in relevant content rather than the name of the company offering the content. What does that tell you about the importance of a strong digital presence? If you aren’t #1 at what you do, a strong digital presence can get you there.
What is stopping you?
Ok, so I’ve explained to you the importance of digital marketing and advertising. Now, I want you to take a minute to evaluate your digital presence and ask yourself if you are doing all that you can to take advantage of this knowledge. If you don’t believe that you are doing all that you can to connect with the digital consumer then fill out the contact form below to have your brand’s digital presence evaluated.