Marketing: The Forgotten Side

Surprise, Surprise!

You might be shocked to learn that when it comes to choosing a marketing and advertising agency many businesses only look at half the picture.

These days, you will find that most established, well-known marketing and advertising agencies employ a wealth of creative talent. No matter the agency you choose you will find that on a very basic level you will end up with some sort of creative marketing material that you will be happy with.

The Other Side

Sure, it is important that you exceed basic creativity and take your marketing to the next level, but what other factors are important when you are choosing an agency? Cost. I bet that you answered before you even finished reading the question. Cost is pretty much always on the minds of business owners and marketing managers yet it is not always considered from a practical point of view. 

Yes, you know what you pay your agency, but how far does that money really get you? When an agency has to outsource work they usually incur a cost that they then mark-up and pass onto you and your business. It should come as no surprise to you that when choosing a marketing and advertising agency the smartest decision you can make is going with an agency that is able to perform most of your desired work in-house. Not only does in-house work allow for more creative control, it is a great way to know exactly how much money needs to be in your marketing budget.

One Stop Shop

The New Orleans based, Velocity Agency has really taken this philosophy to the max. Not only does Velocity Agency do all of the standard print, web, and billboard advertising; we here at Velocity Agency are also a full service production company. That means that there is no need to outsource work for commercial and animation work. The ability for Velocity Agency to in-house so much work means we have more time to create higher quality marketing materials while at the same time we save our clients money. What could be better? Fill out the form below to find out how Velocity Agency can enhance and improve all of you advertising and marketing needs.