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Holiday Sales: What You’re Doing Wrong
Wow, where has the time gone? 2016 has seemingly flown by and we are looking at the start of a new year. However, if you are a business owner you know that you don’t want to get too far ahead of yourself. After all, the end of the year push can equal big sales. The National Retail Federation estimated that holiday sales in 2016 (sales from November and December) would rise 3.6% over the same period last year. Just how much sales are we talking about? $655.8 billion. That is a staggering number, one that can leave your head spinning but hopefully also leave you thinking about your marketing and advertising during this time of the year.
Are You Doing All That You Can To Reach Customer?
It’s 2016 and if you aren’t reaching your potential customers through social media you need to reevaluate your approach. There are two approaches to social media advertising; paid and organic. Both have their benefits and both should be considered an option when it comes to boosting your holiday sales. However, it is worth mentioning that while anyone can setup a Facebook account not everyone can run it correctly. For example, just because you are trying to increase holiday sales doesn’t mean you should be “actively selling” on social media. What does that mean? Well, for some businesses there is more of a benefit to “connecting” with potential clients than there is to be selling to them. When you connect with someone you are giving them a chance to get to know you and see all that you have to offer. Things are starting to feel a little bit more complicated, aren’t they?
Partnering for Success.
Don’t let the subtle yet complicated nuances of social media marketing prevent you from boosting your sales. All you need to do is partner with a marketing and advertising company that understands your business. You’ll want to make sure that they have a track record of increasing sales and social media success. In addition to that, it helps if your new marketing and advertising partner has a deep understanding of the type of customer you are trying to reach.
Velocity Agency is more than happy to assess your current social media strategy and discuss with you ways that you can improve your marketing. To find out if you are doing everything you can to take advantage of the holiday sales push fill out the form below.