Our Vice President, Kevin Conway, was invited to be a guest lecturer in Dr. Todd Bacile’s Electronic Marketing class at Loyola University New Orleans College of Business. Velocity has been working with Dr. Bacile to prepare future marketing students for the ever-evolving digital landscape. Based on our input, his Electronic Marketing Class has been re-designed to also train marketing students to be Google AdWords certified.
The class focuses on search marketing, but it also dives deep into social media marketing. Conway had the chance to speak with the students about the importance of mastering digital marketing technologies.
Mr. Conway said, “The age of making a pretty ad and throwing it over the wall is over.” He explained to the class how technological advances in the digital age allow us to pull back the curtain to track and monitor content in real-time. While some firms cringe at the thought of analyzing data, at Velocity we live by it.
He said, “our team of analytics experts are always looking for new ways to turn data into opportunity – by opportunity, we mean ROI.” Conway continued, “This isn’t just your traditional web analytics; we provide detailed insight across all of our clients’ media to show them what’s working, what’s not, and how to adjust for optimization.”
After the class one of the students said via email, “much of what you said to us really resonated with me. I’ve spent some time in the music industry playing shows, and I never imagined that I would want to work with technology either. You gave me insight into something I have been curious about for a while and after hearing your story I would really like to learn more about search engine advertising and online marketing as a whole.”
Kevin Conway is an alumnus of Loyola receiving a dual JD/MBA in 2010.
UPDATE: We received a note from Dr. Todd Bacile at Loyola Univ. New Orleans. He said, “16 of my students have passed the first of two Google exams. A few more will pass the second exam to become AdWords certified in the next week.”
Additionally, the Fall issue of the Loyola Executive has an article where Dr. Bacile recalls that while talking about his class with a contact in the search marketing industry he broached the subject of having his students take the Google Adwords exam and the unnamed contact replied, “If he [Bacile] could send a student to him already certified, he would offer them a job.” We can’t be certain, but we think we might know the identity of that contact.