Velocity Vice President Guest Lectures at Loyola University

velocity Technology, Velocity News Leave a Comment

Our Vice President, Kevin Conway, was invited to be a guest lecturer in Dr. Todd Bacile’s Electronic Marketing class at Loyola University New Orleans College of Business. Velocity has been working with Dr. Bacile to prepare future marketing students for the ever-evolving digital landscape. Based on our input, his Electronic Marketing Class has been re-designed to also train marketing students to be Google AdWords certified. The class focuses on search marketing, but it also dives deep into social media marketing. Conway had the chance to speak with the students about the importance of mastering digital marketing technologies. Mr. Conway said, “The …

Thinking Outside The (Tinder) Box

velocity Digital Innovation, Mobile Technology Leave a Comment

Unless you’ve been living under a rock you’ve certainly heard about the popular dating app, Tinder, by now. The app currently hosts over 1.6 Billion user profiles with more than 50 million of those users spending at least 1 hour a day on the app, to complete roughly 1 billion swipes per day. It’s no wonder that Tinder is working hard to launch its paid advertising features. While paid advertising is still limited and not openly available as of yet, its easy to imagine the value of strategically targeted advertising for such actively engaged users.  The app itself has already …

Why I Use ApplePay (And Why You Should Too)

velocity Digital Innovation, Market Information, Mobile Technology Leave a Comment

Mobile payments are a disaster. You’re much better off using cash than attempting to use any current service. Particularly PayPal. Don’t even get me started. How embarrassing.   Why? Before October of last year, I had tried different forms of mobile payments, which left me with a bittersweet aftertaste. While the idea of paying with your mobile device seemed novel and exciting at the time, the shortcomings and frustrations of the available technology drove me nuts. Here I was, sitting in line at a Dollar General, growing more anxious as I got closer to the register. I had a new …

Sports Fans Overtake Digital Media

velocity Market Information, Research Leave a Comment

Following the release of a Nielsen report on sports and the media, we’ve uncovered the most fascinating facts about last year’s viewership. Nielsen is already calling 2014 the year of Digital Viewing, as fans of every sport turned online to follow their favorite teams. The first big story comes from the year’s biggest enabler: the smartphone. Back in 2010, smartphone usage was at an impressive 30%, which meant almost a third of the U.S. was using one. In 2014, however, penetration increased to a staggering 75%. Smartphone market penetration showed us how crazy we are about our teams, from following …

The Times They Are a-Changin’

velocity Market Information, Research Leave a Comment

The New York Times Magazine, one of the most read print magazines with over 1.5 million copies sold per week, is getting a makeover. The reason? To introduce both the physical publication and digital magazine to the new era of web design.     That’s right, the 118 year old publication is re-writing the rules of print design for the better. Remember that just a mere 20 years ago, print used to influence the way we designed for the internet. Today, The New York Times Magazine readership lives both on and offline, and editor-in-chief Jake Silverstein and design director Gail Bichler are very aware. …

Retargeting Digital Strategy | Velocity Agency | New Orleans

velocity Digital Innovation, Market Information, Research Leave a Comment

How do you only display digital ads to users interested in your brand? The current solution is retargeting. Over the past decade, new online technologies have made it possible for websites to interact with your browser and privately track your navigation. Retargeting or re-marketing aims to fix a problem most marketers face online: users abandoning or “bouncing” from their client’s site before completing an action (“converting”). Whether you want a user to buy a product, submit a form, and/or sign up for a newsletter, retargeting will follow your website visitors throughout their online sessions. Regardless of their navigation after visiting …

Responsive Web Design Benefits | Velocity Agency | New Orleans

velocity Velocity News, Web Design Leave a Comment

Mobile traffic has been a concern ever since the first mobile browsers came out, which could display links and small images on mobile phones. Today, Responsive Design has taken over and a new wave of improvements to mobile websites is underway. Modern websites can automatically fit any size of display and arrange content accordingly. Responsive design enhances the user experience and creates a perception that they are custom-designed for any device: tablet, smartphone, laptop, or desktop computer. Some companies/brands, however, don’t fully understand the benefits of responsive design. Generally, this is due to a decision maker’s lack of understanding the …

Super Bowl 2015: The Best and Worst Ads | Velocity Agency | New Orleans, LA

velocity Market Information, Seasonal, Sports Leave a Comment

This year’s game stunned us, and it wasn’t just the final score or what some are calling the worst play call in Super Bowl history. It was the brands. While some of last night’s commercials were inspiring, some should serve as a cautionary tale for years to come. Specifically, Anheuser-Busch aired a sarcastic attack ad against the ever-growing craft beer industry. At first glance, one might understand their stance, as their dominant market share has slowly started to erode due to the growth of the craft beer industry. The moment that gave many viewers pause was the us-versus-them declaration of, “Let …

Marketing Strategy Don’ts: Twitter Edition | Velocity Agency | New Orleans

velocity Market Information, Professional Development Leave a Comment

In light of the recent Baltimore Raven’s Ray Rice domestic violence tape that went public this Monday, and in response to harsh comments made by public spectators, women everywhere who have been victims of such brutality are taking a stand.  Hashtag #WhyIStayed lets women tell their true tales of horror and despair in hopes to raise awareness on a subject often hidden in the shadows.  Grievous dialogues include, I knew if I left he’d try to kill me and, My fear to leave was greater than my fear to stay, and, I figured if I could hide my bruises I …

iPhone 6 & Apple’s Marketing Machine | Velocity Agency | New Orleans

velocity Digital Innovation, Mobile Technology Leave a Comment

Last Tuesday Apple unveiled the new iPhone 6, along with the long awaited Apple Watch. To some, it was a monumental announcement, to others, it was more of the same i-sheep Kool-Aid. Wether you’re an Apple fan or not, there are a few things we can agree on. iPhone 6 Brings Minor Upgrades A side by side comparison reveals very minor differences between the previous iPhone 5S and it’s younger, sexier sister, iPhone 6.  New features include a larger screen, curvier edges and an added pay-by-phone feature called Apple Pay which we’ve seen in other phones.  Both phones are manufactured in aluminum …