Marketing Strategy Don’ts: Twitter Edition | Velocity Agency | New Orleans

SethMarket Information, Professional Development Leave a Comment

In light of the recent Baltimore Raven’s Ray Rice domestic violence tape that went public this Monday, and in response to harsh comments made by public spectators, women everywhere who have been victims of such brutality are taking a stand.  Hashtag #WhyIStayed lets women tell their true tales of horror and despair in hopes to raise awareness on a subject often hidden in the shadows.  Grievous dialogues include, I knew if I left he’d try to kill me and, My fear to leave was greater than my fear to stay, and, I figured if I could hide my bruises I …

iPhone 6 & Apple’s Marketing Machine | Velocity Agency | New Orleans

SethDigital Innovation, Mobile Technology Leave a Comment

Last Tuesday Apple unveiled the new iPhone 6, along with the long awaited Apple Watch. To some, it was a monumental announcement, to others, it was more of the same i-sheep Kool-Aid. Wether you’re an Apple fan or not, there are a few things we can agree on. iPhone 6 Brings Minor Upgrades A side by side comparison reveals very minor differences between the previous iPhone 5S and it’s younger, sexier sister, iPhone 6.  New features include a larger screen, curvier edges and an added pay-by-phone feature called Apple Pay which we’ve seen in other phones.  Both phones are manufactured in aluminum …

Apple & IBM: Friends with Benefits | Velocity Agency | New Orleans

SethMarket Information Leave a Comment

Keep your friends close and your enemies closer. Apple and IBM are known rivals, so it was a huge shock when the two companies recently announced that they would be partnering together to sell more of Apple’s iphones and ipods to corporate customers and government agencies. As two of the largest companies, there has previously been a lot of tension and competition between the two, however Apple’s Tim Cook and IBM’s Ginny Rometty say that the hard feelings have faded away as technology has evolved and the companies have moved in new directions. IBM moved on from the PC business …

The Summer Experience of a Velocity Agency Intern

SethVelocity News Leave a Comment

Upon receiving the news that I would be spending my hot summer days in an advertising agency in New Orleans, my mind began racing what my first day at Velocity would be like. I have to admit I did my fair share of web stalking and even going as far to check out the clients that were scattered all around Velocity’s website. I was impressed but unsure of what the next few months would hold. As an intern you aren’t exactly in a position to request a job in an office, however this company was smart enough to highlight the strengths …

Coca-Cola Targets Brazil For The World Cup | Velocity Agency | New Orleans

SethAdvertising, Sports Leave a Comment

Coca-Cola is on the brink of changing their advertising strategy for the World Cup 2014. The classic brand, known for its traditionally wholesome and soft image, may soon be plunging into much deeper waters as it explores a more realistic approach relating to Brazil’s current political situation. While it is isn’t picturesque to imagine anything but sports fans across the globe uniting over goals and jerseys, the truth is that life in Brazil at the moment is pretty unglamorous. The lack of health care, poor public services and extremely high poverty rates are masked by the extensive spending on advertising …

MySpace Starts #TBT Campaign: Will It Work? | Velocity Agency

SethSocial Media Leave a Comment

Myspace is giving long-time social media users the ultimate “throwback Thursday” experience. The aged network has been trying to reach a new audience and take back their old one for almost 10 years, and are using your old, embarrassing MySpace photographs to do it. “Myspace has been reaching out to connect past users to re-engage them through personalized experience,” a spokesperson for MySpace stated in an interview with Mashable. The site, which hit peak popularity in the early 2000’s are now e-mailing former MySpacer’s decade old photos of themselves labeled “the good, the rad, and what were you thinking?” with …

Carebacks teams up with Velocity Agency for national press coverage| Velocity Agency | New Orleans

SethMobile Technology, Velocity News Leave a Comment

Velocity Agency teamed up with Susco Solutions to get their new app, Carebacks, national press coverage before this past Memorial Day weekend. Within 24 hours of our first press release, the Huffington Post published this story on their website. Other local news stories followed thereafter. Susco Solutions has been hard at work developing the app, which is already available on mobile browsers and the android market. Carebacks is coming soon to iOS. The app allows users to securely connect their credit card numbers to their profiles, and make donations to those they meet and want to help. The online transaction …

Be Careful What You Hashtag For…| VELOCITY AGENCY | NEW ORLEANS, LA

SethSocial Media Leave a Comment

Someone call Olivia Pope. NYPD’s got a scandal on its hands. There is no question about it. Marketing has expanded a great deal to include social media. Most companies already know this and have taken to Facebook, Twitter, and other social media outlets to increase their Internet presence, search engine optimization (SEO), and improve their Google score. When Vice President Joe Biden’s Instagram account became known, it picked up a whopping 122,000 followers—not only because the account posted a selfie of Biden with President Barack Obama but also because the account caught the attention of Buzzfeed, a news and entertainment …

Universal Analytics Reaches Prime Time with Tracking Changes

SethMarket Information Leave a Comment

Roll out the red-carpet, Google’s Universal Analytics has left beta and has already begun changing the way visits to our devices are tracked. Since the introduction of Universal Analytics in 2012, Google has been hard at work looking at additional means for marketers to track user engagement with their websites to increase conversions. Last week Google, doing what they do best, unveiled a consolidated view for tracking user engagement on separate devices in one easy to see report. How it works? In the digital age, it’s safe to assume that a large part of your target market utilizes multiple channels …

Google’s ‘Shelfie’ Prank Becomes Latest Feature | Velocity Agency | New Orleans, LA

SethDigital Innovation, Market Information Leave a Comment

Following Popularity of April Fools Feature, Google Releases ‘Shelfie’ April Fools: the day for pranksters rolls around every April 1st, evoking joy or dread, depending on whether or not you’re a lover of schadenfreude. Never one to be outdone by others, tech-giant Google launched a salvo of its own pranks last Tuesday. Between transforming Google Maps into an augmented reality game of Pokémon and the invention of the Magic Hand, a device that lets mobile users text and surf the web on their tablets and phones without lifting a finger, the company made a huge splash. “Shelfie” Prank Becomes Permanent …