Louisiana Board of Tourism

The Louisiana Board of Tourism needed TV advertisements to showcase many the many visit-worthy aspects that the state has to offer. The outcome proved to be commercials that reflect the attitude and flair that the state of Louisiana itself possesses. While the content is fun and light, it invites the viewer to take a deeper look, exposing the different cultures that make Louisiana what it is. Ultimately, inviting a consumer to visit was the goal of this campaign.