Why I Use ApplePay (And Why You Should Too)

SethDigital Innovation, Market Information, Mobile Technology Leave a Comment

Mobile payments are a disaster. You’re much better off using cash than attempting to use any current service. Particularly PayPal. Don’t even get me started. How embarrassing.   Why? Before October of last year, I had tried different forms of mobile payments, which left me with a bittersweet aftertaste. While the idea of paying with your mobile device seemed novel and exciting at the time, the shortcomings and frustrations of the available technology drove me nuts. Here I was, sitting in line at a Dollar General, growing more anxious as I got closer to the register. I had a new …

Retargeting Digital Strategy | Velocity Agency | New Orleans

SethDigital Innovation, Market Information, Research Leave a Comment

How do you only display digital ads to users interested in your brand? The current solution is retargeting. Over the past decade, new online technologies have made it possible for websites to interact with your browser and privately track your navigation. Retargeting or re-marketing aims to fix a problem most marketers face online: users abandoning or “bouncing” from their client’s site before completing an action (“converting”). Whether you want a user to buy a product, submit a form, and/or sign up for a newsletter, retargeting will follow your website visitors throughout their online sessions. Regardless of their navigation after visiting …

WINDOWS 9 LEAK: WHAT WE KNOW | VELOCITY AGENCY | NEW ORLEANS

SethDigital Innovation, Research Leave a Comment

Last week, a supposed leak from Microsoft revealed the unreleased Windows 9.  Here’s what we know. Leaked sources revealed the company’s September 30th invitation, which stated: Join us to hear about what is next for Windows and its enterprise. And now we are all sitting on the edge of our seats waiting for more information. We don’t even really know if Windows 9 is the correct name for the operating system, however Microsoft’s Chinese division briefly posted, “Microsoft’s latest OS Windows 9 is coming soon, do you think the start menu at the left bottom will make a comeback?” on Weibo, but then promptly …

iPhone 6 & Apple’s Marketing Machine | Velocity Agency | New Orleans

SethDigital Innovation, Mobile Technology Leave a Comment

Last Tuesday Apple unveiled the new iPhone 6, along with the long awaited Apple Watch. To some, it was a monumental announcement, to others, it was more of the same i-sheep Kool-Aid. Wether you’re an Apple fan or not, there are a few things we can agree on. iPhone 6 Brings Minor Upgrades A side by side comparison reveals very minor differences between the previous iPhone 5S and it’s younger, sexier sister, iPhone 6.  New features include a larger screen, curvier edges and an added pay-by-phone feature called Apple Pay which we’ve seen in other phones.  Both phones are manufactured in aluminum …

Google Grants some Users the Right to be Forgotten | Velocity Agency | New Orleans

SethDigital Innovation, Market Information Leave a Comment

For their next trick, Google will now make you disappear… About a week ago, Google out of Europe created a request form regarding outdated, inaccurate or inappropriate search results to be removed by the “Right to be Forgotten.” More than 50 million people live in the area affected by Google’s potential purge, and so far Google has received over 41,000 requests to have content removed (and counting).Within the first 24 hours the site posted the form’s publication, over 12,000 requests were sent to Google seeking to remove personal content. Google supervisors estimated 7 requests per-minute since the form’s availability on …

Pin it to win it, Pinterest’s Value on the Rise | Velocity Agency | New Orleans

SethDigital Innovation, Social Media Leave a Comment

Pinterest has made it to the big league of social networks! Last Thursday the four-year old company announced it’s raised investment of $200 million that now puts the scrapbook-like site valued at an unbelievable $5 billion. Needless to say, procrastinating college females are not surprised. Regardless of the small revenue Pinterest generates, the site seems to be climbing in the eyes of venture capitalists. Given the risen value of 32 percent of the company from just seven months ago- we have to agree. One of the reasons Pinterest attracts so many users is the concept of “doing” behind the network. …

Google’s ‘Shelfie’ Prank Becomes Latest Feature | Velocity Agency | New Orleans, LA

SethDigital Innovation, Market Information Leave a Comment

Following Popularity of April Fools Feature, Google Releases ‘Shelfie’ April Fools: the day for pranksters rolls around every April 1st, evoking joy or dread, depending on whether or not you’re a lover of schadenfreude. Never one to be outdone by others, tech-giant Google launched a salvo of its own pranks last Tuesday. Between transforming Google Maps into an augmented reality game of Pokémon and the invention of the Magic Hand, a device that lets mobile users text and surf the web on their tablets and phones without lifting a finger, the company made a huge splash. “Shelfie” Prank Becomes Permanent …

Domain Authority: Is It Worth the Trouble? | Velocity Agency | New Orleans, LA

SethDigital Innovation, Market Information Leave a Comment

Having your online marketing efforts be successful in 2014 is a big deal. After all, web users around the globe are expected to drop $1.5 trillion this year on their favorite goods and services online. While you undoubtedly understand that great SEO, content marketing, and social media outreach are essential to your success in tapping into that huge revenue stream, you may not have heard about domain authority. If that is the case, you need to become familiar with the concept to start improving your business. What is Domain Authority, and How is It Calculated? To put it simply, your …

Comments on Net Neutrality: The Beginning of the End of the Online American Dream

SethDigital Innovation, Technology Leave a Comment

The Internet has long been the new Wild West; sure it has its rules, but most rules are broken regularly and innovation is king, not money.  It is the only place where a talented college kid with an idea can topple a giant corporation and become a god overnight. What I have been viewing as the New American Dream. It is the only place where you can create a business for under $100 and where people are free to voice their opinions and succeed at whatever they want, as long as it’s good, which is decided by the public, not …

Memoirs of an Ex-Crackberry

SethDigital Innovation, Mobile Technology Leave a Comment

Scrolling down the endless feed of Instagram photos on my iPhone, one selfie stands out. It’s a girl I know from college, she is taking the usual “mirror pic,” but there is something that makes this photo extra special. Her picture was not taken by an iPhone, but by what many years ago would be known as a “Blackberry Bold.” Flashback to my freshman year of college: I remember getting my first Blackberry (Flip phones in 2008? Unheard of!). The Pearl was not the best model, but did serve its immediate purpose of placing calls and granting me access to …