The Relevance of Human Touch in Marketing During the Age of AI

In today’s rapidly evolving marketing landscape, Artificial Intelligence (AI) is making significant strides with its data-driven insights and automation capabilities. While these advancements are transformative, the core of effective marketing remains deeply rooted in human connection and creativity. This balance is at the heart of our approach at Velocity Agency. AI excels at processing data and automating tasks, but it lacks the ability to forge genuine connections with consumers. True engagement requires empathy, intuition, and a personal touch—qualities that AI alone cannot replicate. At Velocity Agency, we understand that successful marketing hinges on understanding and responding to the emotional needs …

GRaphic of an AI brain and a customers mobile phone

Navigating AI-Driven Marketing Trends

The advertising and marketing landscape is rapidly evolving, driven by advancements in artificial intelligence (AI). As these technologies reshape strategies, enhance customer experiences, and boost campaign effectiveness, partnering with an agency that helps you navigate these changes is essential for maximizing campaign efficiency and achieving superior results. Velocity Agency stands at the forefront of this transformation, guiding businesses through the intricacies of AI-driven marketing trends. Personalized Marketing at Scale One of the most significant benefits of AI in advertising is its ability to deliver personalized experiences at scale. Velocity Agency leverages AI to analyze vast amounts of data, understanding consumer …

christmas storytelling marketing

All About Christmas Storytelling Marketing | Velocity

Christmas Storytelling marketing is the most popular way to reach your audience during the Holidays. During the Holidays, it’s much more important to tap into the emotions of your audience rather than launch a exclusive sale. Save your sales and discounts for Black Friday and Cyber Monday every year. Christmas is about pulling heart strings and turning your customers into fans. Velocity Agency loves a good story, but that’s not the only reason why we utilize storytelling marketing. The Holidays are supposed to be fun where we feel happy and connected, but the holidays can also be lonely, stressful, disappointing. …

halloween marketing

Velocity Agency Has the Halloween Marketing Professionals!

Are you looking for Halloween Marketing Professionals? Just last year, Americans spent a whopping 8.4 billion on Halloween. This is not news for corporations with brands spending millions of dollars every year on Halloween inspired marketing campaigns. The spooky season has become just as big as Christmas or the super bowl. Here at Velocity Agency, we love to come up with holiday-themed marketing campaigns and when it comes to inspiration, we look all around us. Here are six Halloween marketing campaigns that proved to be largely successful. Snickers: Horseless Headsman Snickers conquered Halloween with the famous horseless headsman concept. A …

direct mail

Direct Mail Advertising Isn’t Dead

One big urban legend for marketers and business owners is that direct mail is dead, however it is not just alive, but direct mail could be considered superior to other marketing channels.  In its response rate report, the Direct Marketing Association (DMA) found that direct mail achieves a 4.4% response rate, compared to 0.12% for email. Overall, the DMA found direct mail’s response rates are anywhere from 10 to 30 times higher than that of digital. Consumers are often overwhelmed with cluttered inboxes and are more receptive to direct mail which arrives on a much less-cluttered channel. Even junk mail …

Welcome to The Newest Velocity Agency Intern, Aidan!

Velocity Agency is a great place to become a well-rounded individual in the world of digital marketing. We have had the pleasure of having talented interns in and out of our office and hope to provide enriching training to young professionals that are still in college. This blog comes to you from Aidan, our newest intern, who has already begun our office’s favorite past-time: teasing our digital marketing manager Moe! “I started working at Velocity in the last week of May, and at the time of writing this, I have just finished my second week. Already I have learned so much …

harmon brothers

The Harmon Brothers Effect

Every so often, there comes an ad that is plain weird. As weird as it is, it resonates and more than likely you will remember the brand. The Harmon Brothers have crafted a genius marketing strategy that has revolutionized the use of viral videos to sell products. They are the masterminds behind Squatty Potty, PooPourri, and Purple Mattress. Here at Velocity Agency, we are not too proud to admit when other advertising agencies hit the bullseye with their marketing strategies. Velocity Agency is continually researching what advertisements miss the mark and what advertisements are sparking conversations, and we use that …

Dating app match graphic

Digital Dating: How We Market Ourselves

We’ve all seen movies showing people from the 50’s dating.  A couple would share conversation over a milkshake at their local burger joint. People often dated their high school sweetheart or someone they met at their job during this time. At this point, media wasn’t frequently used to help people find their partner, but then came the 70’s. In 1975, 31-year-old Marilyn J. Applerberg became the editor of a publication known as Single News. Instead of meeting at the local church or in a classroom, people started to meet at singles bars or discos and by putting personal ads in physical …

Google’s and Facebook’s Mistakes Following the Las Vegas Massacre

You’ve heard it over and over again no matter how much you’ve tried to ignore it: fake news. Fake news is used to describe a political story which is seen as damaging to an agency, entity, or person. The printing and dissemination of fake news isn’t a new concept. However, in the past, it has been easy for people to understand which news story is inherently false. Last Monday Morning, many Americans woke up to the heartbreaking news of the Las Vegas Massacre which killed at least 59 people and injured more than 500. Google and Facebook displayed false reports …

IoT and GoT Have Something In Common: Feudalism

  It’s 2017, and everyone is on the Internet, seemingly all of the time. You could be scrolling through your social media pages at a red light or shopping for something on Amazon during your lunch. The Internet has made our lives much easier but has also put us at risk. It’s not just the Internet itself; it’s the Internet of Things (IoT). The IoT refers to the ever-growing network of physical objects with internet connectivity and the communication that occurs between them. IoT applications include Smart Home, the Apple Watch, AT&T’s Connected Car, Amazon Echo, and the Fit Bit. …