Most people don’t think of the word strategy when they think about social media. Most of us are using social media, however, when it comes to social media marketing, there’s a lot more planning, research, and strategy involved. A social media strategy defines how your organization will use social media to achieve their goals. It’s a statement of intent that outlines the goals and measurable objectives for using social media while targeting the outcomes that you want to achieve.
Even if your brand is not actively involved in social media, other businesses are, and they are more than likely winning. Velocity Agency is an award-winning team with social media directors that will manage your brand reputation online while also generating business to your brand. We want your message to be heard. Here are four reasons why your brand needs a social media strategy and plan.
The Social Web is Growing Fast
There are two key factors driving the social web according to a recent study:
Mobile Phones: people accessing the internet via mobile increased by 60.3% in the past two years.
Older User Adoption: The 55-64 year age bracket is the fastest growing demographic
This increased mobile connectivity has increased on-the-go social activity. This is why creating a targeted social media strategy will help you focus on using relevant platforms to connect with existing and new customers.
Purchasing Decisions Are Influenced by Social Media
Social media used to be about audience building and engagement. Currently, social media if more focused on commerce and personalization. Most major platforms are investing in the ad functions within social media platforms to lure consumers to their brand. Peer recommendation actually has the most influence on holiday gift purchases and a good social media director will devise a plan to encourage people to share and talk about your products.
Lack of Strategy Will Route Consumers to Your Competition
Here at Velocity, we have a detailed and structured approach to communication and measurement. We engage your customers based on clear goals, objectives, and targets. We make sure that your potential customers see you and not your competition. Your customers are very active on social media, so it’s important to understand the role social plays in customer communication. Your social media should align with the other communication channels so that your role is defined and understood.
Reputation is Everything
Social media can provide a voice to people who previously struggled to be heard and makes your information transparent and portable. With the nature of the internet today, engaging content can sometimes lead to a backlash. If you don’t have a strategy, your social media presence could be destroyed and so can your brand.
Here at Velocity Agency, we are constantly perfecting our social media strategies. With our dedicated and talented social media team, your social media will be a powerful tool in your marketing plan. Contact us today!
Every so often, there comes an ad that is plain weird. As weird as it is, it resonates and more than likely you will remember the brand. The Harmon Brothers have crafted a genius marketing strategy that has revolutionized the use of viral videos to sell products. They are the masterminds behind Squatty Potty, PooPourri, and Purple Mattress. Here at Velocity Agency, we are not too proud to admit when other advertising agencies hit the bullseye with their marketing strategies. Velocity Agency is continually researching what advertisements miss the mark and what advertisements are sparking conversations, and we use that research to build a more efficient company. Here is why The Harmon Brothers’ campaigns were so effective.
They Combined Traditional Advertisements With Modern Humor
One of the oldest methods of advertisement is infomercials. In 2018, we are more than likely streaming all of what we watch on our televisions. Infomercials originally were aired during what is known as the Graveyard Slot, when networks and local TV affiliates sign off and sell their airtime for dirt cheap. However, you probably still know of brands such as ShamWow, OxyClean and The Snuggie. Infomercials are still a 91 billion dollar a year industry because people simply trust other people and pitch-men have been trained to be completely trustworthy and good at convincing you to make a purchase. The Harmon Brothers took the foundation of infomercials and fused them with modern day humor and outlandish kitschiness to form a modern-day infomercial. Their videos have more than 100 million views, and that’s outstanding in a day and time where people can choose to skip past advertisements.
They Immersed Themselves In The Product
Creative director Daniel Harmon and his brothers never set out to make their videos go viral but instead spent months immersing themselves in a product that they used to come up with a shtick. They slept on the purple bed, used the bathroom on a squatty potty and used PooPourri and discussed their ideas consistently until they found one that landed.
Their Media Placement Was Smart
Almost every time you watched anything on youtube, Facebook, Hulu and more: The Harmon Brother’s advertisements were there. They formulated these ads to capture your attention long before the skip ad button appeared so that consumers would watch to learn more about the product. These slots weren’t the graveyard slots like the previous infomercials: They were hard to ignore.
Velocity agency is a full-service marketing agency that can take care of it all. From creating a brilliant video, placing your media, making your video go viral and more: we will make sure that your brand does not go unnoticed.
Long gone are the days of passively observing information that is being pushed at us. Consumer behavior has changed drastically because of the ability to compare info between different websites. Velocity Agency specializes in interactive development to keep audiences engaged and more motivated to buy. Here are four reasons why your website should be interactive.
It Improves your SEO
More links on your site make it easier for search engines to find your site. SEO, short for search engine optimization, can help your business grow and meet your business objectives. Having an interactive site drives more traffic to your site and improves SEO. This includes forms, webinar registrations, and archives as well. Interactive sites also receive more repeated visits, and more visits equal more revenue. Even if your site isn’t E-commerce, your goal is to drive people to buy your product.
It Boosts Revenue
When viewers spend more time, they learn more about your product, and this makes it more likely that they will buy it.
People Expect It
According to many studies, your brand has to grab someone’s attention in one minute. If your website is loaded down with text, they will look elsewhere. Making your website interactive will help the consumer absorb your content in less time. A website that isn’t at the forefront of interactive development looks old, outdated, and will not captivate the modern audience.
It Increases Time on The Site
According to research from Marketingprofs, AOL, and Nielson: 53% of time spent online is attributable to content consumption, and most of the content consumed and shared is not static. Keeping your audience on your site for longer periods of time should be your ultimate goal when making a website.
Velocity Agency has a dedicated team of web developers that make stunning interactive websites that engage, excite, and make amazing first impressions. We have the team, the skill, the experience and the know-how to change the way you think about websites. Come to Velocity Agency for interactive development as you have never seen.
Is your website mobile friendly? For the first time in history, more users are accessing the web from mobile devices instead of desktop or laptops. Here at Velocity Agency, we make sure the websites we develop are optimized to be mobile friendly. AMP, meaning Accelerated Mobile Pages, provides every opportunity for your website to be utilized more efficiently. We pride ourselves on being classified as an AMP development company in addition to our full-service marketing and production team. If your website isn’t mobile friendly yet, then there are several reasons that you should change that immediately.
A mobile-friendly design makes a website more available
Mobile users get to the web at whatever point they need, wherever they are. In our current economic landscape, more of us are on the go and do not have access to a computer all of the time. A website that is not mobile-friendly can push the guest to relinquish and search for another, more helpful site to explore.
Improved user experience
Looking at a website on a phone changes the design to a vertical configuration, bringing on a different display of content and pictures. Responsive Website Design controls the webpage to properly fit the screen of the gadget utilized. Adjusting the format improves the user experience by providing a less demanding method for navigating the website.
Mobile Responsiveness is cost-effective
Before, web developers used to create a few adaptations of a similar web page to familiarize to different sizes. Velocity’s experienced web development team know all the ins and outs of responsive website design that will enhance the user experience and create open doors for finishing an online deal for a fair price.
It Engages Google Ranking
98% of internet users search on Google at whatever point they are searching for something. All websites try to improve their SEO to show up in google searches. Although we also have a remarkable SEO team here at Velocity, making a website mobile friendly allows Google to identify which sites are mobile responsive and displays it in search results.
Your website should be accessible from every platform it possibly can for the success of your brand. If you are looking for a highly qualified team to help you with making your page mobile friendly, Velocity Agency is here for you.
By now, you’ve seen hashtags everywhere on your social media platforms. They appear at the corner of the TV screen as you’re watching a highly publicized event, and even on clothing and apparel. Although hashtags are extremely effective on Twitter and Instagram, it still seems to be a grey area to use them on Facebook. We all see hashtags on Facebook, but should we use them for our Facebook marketing strategies?
Use Hashtags Sparingly
The best aspect of Social Media is that you can monitor and track all of your data. By monitoring Facebook, it is apparent that using a few hashtags get the highest reach and engagement, and posts with the most hashtags get much less. Facebook creates a unique URL for the hashtags used so that they point people to the conversation to encourage more people to use the hashtag and create a more relevant conversation. These hashtags connect your content with other people talking about the same thing or looking for information about a specific topic. Using the correct amount of hashtags can extend your Facebook content past your audience.
Use Hashtags Correctly
On the right side of your Facebook, you will see the most trending topics each day. Keeping your posts relevant to those trending topics and utilizing those hashtags will make your post come up in the trending searches. It’s also important to understand that since Facebook functions differently than Twitter, that you #shouldn’t hashtag #words in the #middle of the #sentence. If you are thinking about using hashtags for your content, one of the best ways to find out if the hashtag has any traction would be to search using Facebook graph search.
Know your Audience
If your audience isn’t socially savvy, then hashtags won’t be that effective. However, many social media marketers feel that they can’t go wrong by using them and might attract more socially savvy people. Hashtags also help you get to know your audience in general by social monitoring. If you have a hashtag specific to your brand or event, you can quickly check what people are saying when they use a hashtag. This allows you to measure the way your audience feels.
The general public is on Facebook: meaning your parents, children, teachers, lawyers and more. The hashtag hasn’t been fully grasped by the general public, but with the integration of Instagram, hashtags are brought over to Facebook much more than before. Since Facebook plays nicely with most other social media platforms, integrating the same hashtags that you would use on your Instagram and Twitter makes everything more cohesive in the long run.
However, many experts advise not to avoid linking the same posts for all the platforms as the language being used will differ and not have the same effect or results.
Velocity Agency is a premier Louisiana marketing agency that specializes in Digital Marketing. We keep up with all of the online trends, and our expert team of Social Media managers is well acquainted with the all-powerful hashtag. If you are looking to add some flair to your brand and have your product reach the right people, Velocity Agency is ready and prepared to help you reach success.
Outside of work, Zack has many hobbies: working out, outdoor activities such as hiking and kayaking, listening to live music and exploring the fun atmosphere of New Orleans. Zack is also an accomplished DJ; he owns a collection of musical equipment and runs a popular Soundcloud account! Given the scope of the work Velocity Agency engages in, we have a feeling those skills will eventually find their usefulness in the office setting too.
Zack hopes to move towards the production side of what we do here at Velocity as time progresses because he has a profound interest and passion for film production. Zack hopes to deepen our relationships with our clients through his research and represent us as a company in the best way possible. We know that with his hard work and dedication, these goals will be easy for Zack to achieve. We are happy to welcome such a well-rounded team member to our Velocity Family! Welcome, Zack!
Facebook Ads are Growing and Not Slowing Down
Since its’ debut in 2004, Facebook has changed drastically: especially when it comes to Facebook advertising. Facebook has turned single-handedly turned paid social media marketing into a cornerstone of modern digital marketing tactics. In the next year to come, we can all expect Facebook to evolve in deeper ways. In 2018, you can improve your marketing funnel and find more leads than ever due to Facebook’s stronger algorithms.
Mobile Audiences are stronger than ever. Facebook users watch over 100 million hours of video a day collectively, and as a result, we have seen an explosion in paid and organic video content. Video content gets about 135% more organic reach than photos, and your business can potentially improve both its organic reach and engagement on paid posts by creating more promotional assets as videos. By creating just a few Facebook video ads, you can improve engagement and increase prospects.
Facebook ads have more diverse ad types to create more dynamic and engaging ads. Marketers and small businesses owners can use these ad formats to accomplish specific business goals. Velocity Agency knows the different formats of Facebook ads, what each of the formats accomplishes, and which format to utilize depending on their strategy.
Facebook likes to keep people on the Facebook Platform, and ad formats like lead ads and collection ads keep audiences within the app as they interact with your brand. These features reduce friction in your marketing strategy and encourage more prospects to convert to customers because of the simple process while also reducing the number of needed assets by getting rid of landing pages.
Paid advertising is seeing the biggest increase in the history of Facebook, while organic reach is plummeting. At the end of last year, Facebook announced that they were experimenting with a newsfeed that contained zero organic branded posts and this content would be moved to a separate feed known as the “Explore” feed.
If Facebook implements this change globally, all branded Facebook pages will see their organic reach tank. However, if Facebook does not follow through with this plan completely, these pages have already seen dramatic drops in the past few years. Businesses cannot reply on the Facebook algorithm to show their content to meet their reach goals. Even though this might sound scary, paid Facebook ads have made it easier than ever to maximize relevance and Return on Investment. Now, it’s easier to weed out audiences who are unlikely to buy your product and increase your conversion rate and overall returns.
If you are still confused, Velocity Agency takes care of it all. If you are looking to produce brilliant original video content and incorporate it into Facebook ads, we can not only accomplish that: we can do it better than our competitors. With award-winning film experience and knowledge of all the different forms of Facebook ads and their specific specialties, we can turn your audience into real-time prospects. Let Velocity Agency’s unique marketing team take your business to new heights today.
Technology has become more critical to our day-to-day living, and the lines between what we are doing online and in real life have begun to blur. As human behaviors change, marketers need to react and pursue an omnichannel experience.
Our omnichannel strategy at Velocity Agency can be described as a multi-channel approach to marketing, selling, and serving customers in a way that creates a cohesive customer experience no matter how or where a customer reaches out.
The difference between this experience and a multi-channel experience comes down to the depth of the integration. A strategy can only be considered an omnichannel strategy if every component works together symbiotically. Even great mobile marketing, engaging social media campaigns and a perfect website can’t be regarded as omnichannel if they don’t work in sync.
Most businesses today invest in the multi-channel experience, but in most cases, the customer lacks a seamless experience. This unfortunate experience occurs especially when there is no cohesive message across all of the platforms. With a compelling omnichannel experience like Velocity provides, every platform and device a customer uses interact with your company. We optimize our omnichannel experiences to align a company’s messaging, goals, objectives, and design across each channel and device.
When you want to set up an omnichannel experience for your company, we look at the product, marketing, sales, customer support and customer success to devise the best unique strategy for your brand. Once everyone understands the goals and objectives of your omnichannel initiative, we can start planning the transition to this model.
Here are three companies with great omnichannel experiences that we can take inspiration from:
Right down to the smallest details, Disney gets the omnichannel experience right. Their entire website and trip planner is mobile-responsive. Once you’ve booked a trip, you can use the My Disney Experience tool to plan everything from where you dine to securing your pass. Once you are in the park, you can use your app to locate the attractions you want to see as well as view the estimated wait time for each of them. Disney also has launched the Magic Band Program. This tool acts as the hotel room key, photo storage device, and food ordering tool.
Bank of America
As one of the biggest banks in the world, Bank of America is setting the standard for a dynamic experience. Everything from check deposition to appointment scheduling can be handled by the company’s mobile and desktop apps. You can enjoy paying your monthly bills through their app because their app design is intended to make your life easier.
The Starbucks Rewards app will reveal why many consider it one of the top omnichannel experiences out there. A customer receives a rewards card that they can use whenever they make a purchase. However, unlike traditional customer loyalty programs, Starbucks has made it possible to check and reload your card through a multitude of ways. Any change that a customer makes to the card gets updated across all channels in real time.
Although omnichannel user experiences are still advancing, they are changing customer experiences for the better. Velocity Agency knows how critical omnichannel experiences can be for our clients and we are continually striving for better. To see how we transform our client’s websites, apps, and digital marketing plans – check out our services today!
There was a point in time where people ditched their regular sodas for diet sodas in hopes to shed some pounds and achieve health without giving up their delicious carbonated beverage. Since customers are now moving away from artificially sweetened sodas, Diet Coke is getting a radically new look and some new flavors to try and boost sales.
Diet Coke unleashed new flavors including ginger lime, feisty cherry, twisted mango, and zesty blood orange. The can is thinner and longer which psychologically makes consumers think “slimmer and thinner.”
Millennials are highly informed consumers because of all of their access to data at their fingertips through mobile devices and other technology. Coca-Cola went to a tiny U.K agency instead of a large international design agency to help it work out how to move forward. A lot of Coca-Cola’s success has come from their social media presence alone. Velocity Agency knows the strength and importance that social media has in a marketing strategy. Here is how Coca-Cola has stayed ahead in the time of social media.
With over 96 million fans on Facebook, Coca-Cola’s Facebook page is much more engaging than it was in the past. Coca-Cola posts once or twice each week in addition to publicizing ads, endorsements, applications, and games. This method is encouraging fan interaction by posting content such as fill in the blanks or call to action content.
Compared to other brands, Coca-Cola is very active. It has dedicated pages for various products and sub-brands including diet coke, coke zero, etc. The social team at the company doesn’t post any straightforward marketing messages and instead primarily use Twitter to respond to mentions. This makes Coca-Cola look like a down-to-earth company rather than a huge corporate structure.
Instagram is one of the latest booming social media platforms, and Coca-Cola has tapped this market too. Today, they have over 1 million followers and over 480 posts on their Instagram page, and it is growing every day.
Coca-Cola has proven success with their advertisement campaigns and has surprisingly kept up with millennial marketing. If your brand needs a little push from an experienced social media team that has had unstoppable success and creative execution in advertising, Velocity Agency is your agency of choice!