2018 American Excellence Award

Velocity Agency receives 2018 American Excellence Award

Here at Velocity, we strive to hold the highest standards in the industry. From our start in 2012, we have worked extremely hard to be the best in the business! We are so proud to receive this award from the US Institute of Trade & Commerce!     “March 8th 2019 –  Velocity Agency has been selected for the 2018 American Excellence Award amongst all its peers and competitors by the US Institute of Trade & Commerce (USITC). Each year the USITC conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business …

Five Types of Content

Five Types of Content Every Brand Should Post on Instagram

Creating a cohesive Instagram brand is becoming more and more important in the world of social media marketing. Learning how to build your Instagram can still be a challenge and that’s why you need the social media team at Velocity Agency on your side! Here are five types of content that every brand should be posting to Instagram: Content That Communicates Your Personality The line between professional and personal on Instagram is beginning to blur because audiences love to see the faces behind the brand! Try posting content that allows your audience to know who you are. You can even …

careers for the disabled

Startup Work for You as a Disabled Parent

  Here at Velocity Agency, we believe in careers for the disabled. We know that many people with disabilities face ableism and discrimination every day. We believe that if you dream big enough, you can achieve it! We are so lucky to have a special person on our team: Chase Treadway. Chase has faced many obstacles and still produces amazing results for us as our web designer. Learn more about his story and how his disability launched him into his digital marketing career here. This week, we would like to share an article from Patrick Young, the founder of AbleUSA. …

reddit marketing

Have You Heard of Reddit Marketing | Velocity Agency

Have you heard of Reddit marketing? Reddit is now being used for massive promotion, influence, and reach. Reddit is the most influential social news platform in the world currently and it drives headlines, traffic and new ideas further than any other social network.  Here at Velocity Agency, we take advantage of all platforms and recognize the power of utilizing all the resources that the internet provides. Here are three ways that reddit can be useful for digital marketing. Researching Content Ideas First, you need to find subreddits that are relevant to your industry and find topics and ideas that are …

changes for facebook

Big Changes for Facebook

Have you heard of the changes for Facebook?   A data firm with ties to President Donald Trump’s 2016 campaign has reportedly accessed information from 50 million Facebook users without their knowledge, might have kept that data even after Facebook told the company to delete it. Because of the outrage, Facebook has vowed to make the following changes. Awareness Facebook does want to be more transparent about which apps can see your information. Within the next month, Facebook will promote its settings page that lists the apps that have access to your account. When you log into services like Tinder …

social media strategy

The Importance of a Social Media Strategy

Most people don’t think of the word strategy when they think about social media. Most of us are using social media, however, when it comes to social media marketing, there’s a lot more planning, research, and strategy involved. A social media strategy defines how your organization will use social media to achieve their goals. It’s a statement of intent that outlines the goals and measurable objectives for using social media while targeting the outcomes that you want to achieve. Even if your brand is not actively involved in social media, other businesses are, and they are more than likely winning. …

a Pattern of multiple electonic designs on a maroon background

Successful Omnichannel Marketing

Technology has become more critical to our day-to-day living, and the lines between what we are doing online and in real life have begun to blur. As human behaviors change, marketers need to react and pursue an omnichannel experience. Our omnichannel strategy at Velocity Agency can be described as a multi-channel approach to marketing, selling, and serving customers in a way that creates a cohesive customer experience no matter how or where a customer reaches out. The difference between this experience and a multi-channel experience comes down to the depth of the integration. A strategy can only be considered an …

Surviving Black Friday and Cyber Monday

Not long ago, Black Friday was a one-day event. Now, Black Friday sales seem to last an entire season. Brands launch sale days in advance and stretch out the holiday shopping season as long as possible. Some shoppers seem to be losing interest in Black Friday. There has been a 72% decrease in social media conversations about Black Friday since 2012. While Black Friday is on the decline, the internet is favoring Cyber Monday. The decline in Black Friday is due mostly to the negative presence on social media. More than half of the conversations on social media surrounding Black …

Google’s and Facebook’s Mistakes Following the Las Vegas Massacre

You’ve heard it over and over again no matter how much you’ve tried to ignore it: fake news. Fake news is used to describe a political story which is seen as damaging to an agency, entity, or person. The printing and dissemination of fake news isn’t a new concept. However, in the past, it has been easy for people to understand which news story is inherently false. Last Monday Morning, many Americans woke up to the heartbreaking news of the Las Vegas Massacre which killed at least 59 people and injured more than 500. Google and Facebook displayed false reports …

Pushing Forward in Smartphone Marketing

All Smartphone users are starting to notice something strange about their phones. You leave work on a regular workday; your phone alerts you that you are 12 miles from home and it’s ready to navigate you through the traffic. It gets even spookier! You go to the gym every Wednesday for a spin class, and before you leave, your phone has caught on that you are going to the gym. Don’t worry, your phone didn’t hear you cancel your plans with your friends because you are going to the gym. It’s all about location services. 30% of the smartphone-using population …