When Sal's Pasta Sauce teamed up with Velocity Agency, the goal wasn’t just to show how pasta gets its sauce—it was to showcase the heart behind the heat. At the center of it all? Chef Sal Impastato, a culinary legend whose restaurant has been serving Louisiana for decades, now bottling that same signature flavor for kitchens across the region.

We created a series of immersive videos that pull viewers into the kitchen with Chef Sal himself. Each piece captures more than technique—it captures personality, history, and the unmistakable charm of a chef who’s as passionate about people as he is about food.

Shot on location with cinematic care, the series blends documentary storytelling with food-forward visuals. Viewers don’t just learn how Sal’s dishes are made—they feel like they’ve been invited to Sunday dinner. From stirring sauces to plating pastas, every frame these social media videos brings the brand to life in a way that feels both elevated and down-to-earth.

This campaign helps translate a beloved dining experience into a brand story people can taste. It’s flavorful, it’s personal, and it’s a perfect example of how Velocity serves up content that sticks.