2013 saw the foundation of traditional SEO brought into question. Google forbade many older techniques, and updated others, to bring them in-line with where the internet is heading in 2014. This shouldn’t be read to mean that SEO is dead; with an estimated 97% of all web experiences beginning with a search engine, it’s more important than ever. SEO in 2014, however, is about optimizing content to drive a successful campaign. The Trends of 2013 Google introduced a number of changes in 2013, all of which were meant to put the final nail in black-hat SEO’s coffin and bring more …