Marketing meme

Liking Isn’t As Instant As It Used To Be

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   Instagram has announced that it will hide likes for “some” users in the United States, its CEO Adam Mosseri said on Friday, November 8th. In an attempt to stamp down on competitive pressure on the platform, like counts won’t be displayed to followers anymore and won’t appear in the public feed. Instagram is not getting rid of likes altogether. As a user, you will still be able to see how often a post has been liked. Here are the questions we’ve received so far, with answers below: Why is Instagram doing this? Mosseri has said the change is …

Marketing meme

Meme Marketing Is Here to Stay

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What is a Meme? You’ve probably heard this word being thrown around, particularly in the social media realm, but what does it really mean? By definition, a meme is an image, video, or phrase with text then shared across social media. Typically, memes carry a hidden meaning referring to something socially or culturally relatable. Studies have shown that a person typically spends over two hours per day on social media, constantly surrounded by content, including eye-catching memes. This is an enormous, ever-evolving market that advertisers would be foolish not to tap into. Why Use Memes? Memes have the ability to …