Whether you are a new SEO employee in your company or a local business owner trying to get on search engines to stand a chance against your competitors, this brief introduction to local SEO can be beneficial to anyone committed to entering the local market. To begin, let’s address some quick characteristics on how search engines rely on local SEO. Basically, search engines rely on local content that release a signal to notify search engines of that location being specified and in turn, search engines read this and index, or apply, the information accordingly using a unique algorithm. There are …