Smartphone App Fatigue

SethMobile Technology, Research Leave a Comment

Smartphone users are suffering from app fatigue. It seems like every week there is a new app I’m downloading: Uber, GetMyBoat, Enlight, PDF Pro, etc. The bad news for app makers is that I probably won’t keep the apps very long. It’s not just personal experience saying this, it’s data. A new survey conducted by Research Now reports that 49% of US smartphone users use 6-10 smartphone apps a week. A Pew Research Center report adds a little more depth and says 30% of US smartphone app downloaders had 1-10 apps downloaded on their phone as of February; another 32% had …