Smartphone App Fatigue

SethMobile Technology, Research Leave a Comment

Smartphone users are suffering from app fatigue. It seems like every week there is a new app I’m downloading: Uber, GetMyBoat, Afterlight, Enlight, PDF Pro, etc. The bad news for app makers is that I probably won’t keep the apps very long. It’s not just personal experience saying this, it’s data. A new survey conducted by Research Now reports that 49% of US smartphone users use 6-10 smartphone apps a week. A Pew Research Center report adds a little more depth and says 30% of US smartphone app downloaders had 1-10 apps downloaded on their phone as of February; another …

Advertising Through Snapchat

SethDigital Innovation, Market Information, Research Leave a Comment

Have you heard of advertising through Snapchat?  Most people’s social media experience is limited to Facebook, Twitter and Instagram, but odds are you have at least heard of the popular smartphone app Snapchat, with over 100 million daily users and 400 million “snaps” made per day. Snapchat is a social media application that allows you to send photos or videos to your friends and family. The app also lets you video chat with friends who happen to be on at the same time as you. It’s a convenient way to instantly connect with people who are probably closer to you …