halloween marketing

Velocity Agency Has the Halloween Marketing Professionals!

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Are you looking for Halloween Marketing Professionals? Just last year, Americans spent a whopping 8.4 billion on Halloween. This is not news for corporations with brands spending millions of dollars every year on Halloween inspired marketing campaigns. The spooky season has become just as big as Christmas or the super bowl. Here at Velocity Agency, we love to come up with holiday-themed marketing campaigns and when it comes to inspiration, we look all around us. Here are six Halloween marketing campaigns that proved to be largely successful.

Snickers: Horseless Headsman

Snickers conquered Halloween with the famous horseless headsman concept. A goofy play on words that was a huge hit. Snickers launched their “you’re not you when you’re hungry” and has won awards at every major creative gathering including Cannes Lions, and the Emmys ever since. This campaign helped increase global sales of Snickers by 15.9 % and grew market share in 56 of the 58 markets in which it ran. This Halloween commercial takes the successful idea and puts a spooky twist and was largely successful.

 

 

Kmart Halloween Challenge

This commercial didn’t go the “scare the audience” route but it is still very memorable. Kmart incorporated their product, broke a world record, and used a celebrity dancer all in one amazing ad.

 

 

Nike: Run For Your Life

We all know the scene in every slasher film movie where the girl is getting ready for a night out in the bathroom and there is the scary villain. The slasher never catches up with the victim because of her Nike shoes!

Burger King: Scary Clown Night

Do you remember all the clown sightings? How could you forget? Burger King’s largest competitor is and always has been Mcdonalds and what better way to take an aim at them than launching #ScaryClownNight? If you dressed like a clown, Burger King would give you a free Whopper.

 

Bacardi: Dress to be Free

Bacardi took a unique view of Halloween with this campaign celebrating people who dress up every day and those who liberate themselves through costume. Brazilian Carnival is known for their beautiful carnival dancers and stunning costumes.

 

Budweiser: Halloween Takeover

Of course, we have to talk about experiential marketing. Budweiser is attempting to do what no other brand has done and claim Halloween. Their “Join the Fearless” campaign launched in 17 countries where Halloween doesn’t even exist! It is known as it’s own Holiday and hosting their own Halloween parties and events to bring customers together around the globe.

 

Which one of these campaigns was your favorite? We love celebrating this spooky holiday with Halloween themed marketing campaigns. If you are looking for a marketing agency in New Orleans, we are ready to take your brand to frightening levels of success! Contact us here.

Victoria's Secret marketing

Victoria’s Secret Marketing Isn’t a Secret Anymore

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Victoria’s secret may be out of the bag! The lingerie industry is going through a massive change. Rail-thin models are being replaced with a variety of body types as self-acceptance and natural beauty are replacing the norms of the past. This new attitude is threatening to everything that Victoria’s Secret’s marketing is known for.

Aerie pioneered a movement when it abandoned photoshop in 2014 and launched a campaign called #AerieREAL. It has advertised women that have other body types beyond the thin models that are usually showcased.

However, there has been a shift in the demographic as well. Women say their perceptions of what’s beautiful and sex have inherently changed. Women know now that they can have curve to be healthy and wellness is now the new goal.

Other lingerie brands don’t even hire models and invite their customers to share their own pictures with them through social platforms like Instagram and use these photos for marketing.

However, Victoria’s Secret has not changed much when it comes to their models, or their target demographic. Their target demographic for marketing is men. Earlier this year, a Victoria’s Secret Facebook photo got heat for being so overtly sexual that some people thought it bordered pornographic. Customers on Facebook were furious and called it trashy and questioned if the underwear advertisement was for women or for men.

More than half of Victoria’s Secret panty reviews are from men, and that might be a huge reason why they continue to keep the same marketing strategy. Although marketing to men has been successful for Victoria’s Secret for many years, there has been a steady decline in their sales as women flock to other lingerie brands. In addition, women are now seeking comfort instead of sex appeal.

It’s important to keep in mind what consumers want when you are planning your marketing strategy. Velocity prides themselves on having a fully equipped staff that are researching the consumer trends constantly. If you need an agency that is prepared to appeal to your target demographic, you know who to call!

Five New Marketing Trends

Five New Marketing Trends

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Velocity is always monitoring the trends in the marketing world and adapting. Here are five new marketing trends to be looking out for this year.

 

Branded Podcasts

The best way to capture a millennial’s attention is through their ears. This is why so many brands ranging from GE to Tinger are utilizing branded podcasts. 67 million people over the age of 12 listen to podcasts each month. Attention spans are hard to capture, yet 85% of those who listen to podcasts listen to them in their entirety.

 

Chatbots

Chatbots respond to texts or digital chats and carry on a conversation with the consumer on the other end. Bots can be used for entertainment, customer service, or to connect with customers in between purchases. Bots have evolved to even incorporate ecommerce capabilities. This means that customer service is constantly in your arsenal and customer service means everything.

 

Content Collaboration

Brands have long created crossover merchandise, but now we’re starting to see that collaborative spirit emerge in content partnerships. It’s important for brands to partner with like-minded brands on content. This helps you get your messages in front of new audiences, harness creative power, and so much more. This is why so many companies are creating collaborative spaces for their employees in general as well as collaborating actively with other brands.

 

Audio Optimization

Another reason branded podcasts are becoming so popular is the ability to optimize them. Brands are currently programming skills into Amazon Echo so that their content can be easily accessible.

 

Hero Content

Google is always changing their indexing algorithms. In the past two years they have changed more than ever! This means that instead of short and timely blog articles, periodically your brand should create long-form, multi-media rich content around your target keywords. Google rankings are now looking at content above 2,000 words.

 

6 second ad

6 Second Video Ads

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How much could you communicate in 6 second video ads? The advertising industry is shifting, and less is more. The advertising industry is beginning to take a closer look at short-form content. If you have seen six second ads while scrolling through your social media, then you already know that these ads are generating lots of leads. These 6-second ads tell a brand’s story in a creatively challenging time frame.

Many researchers have said that attention spans have shrunk, but that’s not necessarily true. Attention spans are actually adapting to different platforms. For example, people still are able to watch a two hour movie without distraction now just like they did 20 years ago. However, our brains are shifting when it comes to using social media. Short-form creative has an impact on how people consume media. Here at Velocity Agency, we are always exploring new ways to captivate the audiences of our clients.

In the age of YouTube, you might be waiting to press Skip Ad for what seems like a lifetime. With these 6 second ads, also known as pre-roll ads, you can’t skip them: but you notice them. According to Google, 90% of bumper ad campaigns boosted global ad recall by an average of 30%.

Since we are focused on the number six, here are six ways to have the right ingredients for success with a pre-roll ad.

1.)Focus on your punchline.

A punchline doesn’t have to be funny, but something has to stick with the viewer at the end just like a punchline.

2.)Try different techniques

A video is just content in motion. However, how you make the content move is open to interpretation. Try playing around with different angles and frames while shooting.

3.) Make it dynamic without sound

85% of Facebook users watch videos without sound. Try focusing on making your ad effective even if the sound is off.

4.) Change the view point.

Shooting from a different perspective is an interesting way of twitsing the plot. The element of suprise will caption the reader.

5.) Use images.

A static image that has movement within it is more effective than you think.

6.) Always design for mobile

Since everyone is on the go these days, people are usually seeing everything through their phone.  Make sure your ad is optimized for smart phones!

Here are 5 amazing examples of six-second pre-roll ads on YouTube that performed well.

 

web designer in metairie

Looking for a Web Designer in Metairie? Meet Marcy Hooper!

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Are you looking for a web designer in Metairie? Let us introduce you to Marcy Hooper!  Marcy has found her way back to Louisiana after living many different places including: Baton Rouge; Portland, Oregon; Iowa and Minneapolis. Marcy grew up wanting to be an artist and an archeologist and was a huge fan of Indiana Jones. After going to LSU for two years for Archaeology, she then found that her passion was in Digital Art.

Marcy attended SLU and received her Bachelor’s in Fine Arts for Digital Art and the rest was history. “I still like doing my own art. I like to paint, do photography, and create digital art when I am home and continue perfecting my craft.”

Marcy and her partner Gentry have a dog that they call “The Ninja” and they all make quite the creative family. “Last Friday I got to be in the studio listening to his album that he is producing, which is so awesome to hear!”

Since Velocity is in the heart of Greater New Orleans, we tend to attract creative people and we are happy to have Marcy on our team. “I love the fast-paced work environment. I feel like I am learning something new every day that I am here. I look forward to building new websites for new clients and continuing perfecting the websites we have already built. I’m happy that I get to use my creativity to design websites for our clients and take their brand further.”

Please join us in welcoming such an awesome asset to our team! We are always growing here at Velocity Agency and we love to work collaboratively to ensure that our clients’ expectations are exceeded. We are currently accepting Fall Interns. If you are interested in an internship at Velocity Agency, click here. If you would like to learn more about our amazing team, click here.

direct mail

Direct Mail Advertising Isn’t Dead

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One big urban legend for marketers and business owners is that direct mail is dead, however it is not just alive, but direct mail could be considered superior to other marketing channels. 

In its response rate report, the Direct Marketing Association (DMA) found that direct mail achieves a 4.4% response rate, compared to 0.12% for email. Overall, the DMA found direct mail’s response rates are anywhere from 10 to 30 times higher than that of digital. Consumers are often overwhelmed with cluttered inboxes and are more receptive to direct mail which arrives on a much less-cluttered channel.

Even junk mail in the mailbox has something few marketing emails will ever possess: the reality factor. A study conducted by UK Royal Mail concluded that the upswing in the use of direct mail and its enduring effectiveness is because “giving, receiving, and handling tangible objects remain deep and intuitive parts of human experience.” It’s also proven that people who were exposed to physical ads experienced heightened excitement as well as a greater desirability for the items advertised. 

Another urban legend is that millennials would never be interested in anything like postal mail. The fact is millennials like mail, they enjoy the act of receiving mail. Gallup reported that 36% of people under the age of 30 look forward to checking their mailboxes every day. Plus, 95% of 18-to-29-year-olds have a positive response to receiving personal cards and letters. That generation is estimated to yield $1.4 trillion in spending power by 2020. 

All of this research goes to show that people love getting mail and there are opportunities for marketers and business owners. As many things in life are switched to digital, not all marketing should be. If you need help with direct mail marketing , call Velocity Agency today!

iOS app store

Happy 10 Year Anniversary to iOS App Store

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On July 10th, it was the 10-year anniversary launch of the iOS App Store!

 

Steve Jobs referred to it as the biggest launch of his career. The App store now serves as one of the most important software stores on the planet having 2 million apps, 20 million registered developers, and revenues topping $100 billion over its decade-long lifetime.

In current times, it’s easy to forget that things weren’t always this way. When the App store first launched, things were downright strange. It’s incredible to see how far we’ve come in the world of technology. In 2008, services like Pandora and AIM topped the charts. Companies like Snapchat and Instagram weren’t around to compete and steal from each other. In fact, iOS wasn’t even a thing yet.

Services that were important in 2008 actually took some time to become mobile services. Companies still had to learn how to adapt and build software for a whole new type of device that turned out to be very different from web and desktop services. Most apps from 2008 actually don’t exist anymore. In 2008 it was all about novelty apps, such as iBeer, an app that turned your phone into the golden beer you wish you were drinking and responded to movement. Developers loved the iPhone’s multitouch display and motion sensors.

The way things change is all about how we use our phones. 2018’s apps reflect some of the more recent trends where social media is at the forefront. Our phones are now constantly demanding our attention with notifications and we scroll through feeds that will grab our attention.

There’s an app for everything nowadays and here at Velocity Agency, we offer in-house app development. Apps can take your brand further than you ever dreamed it could go. If you are thinking about developing an app for your business, don’t hesitate to call Velocity today!

 

 

successful youtube channel

How To Build A Successful YouTube Channel

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Have you ever wanted to start a successful YouTube channel?

Youtube is a website with millions of viewers every minute from all over the world. It has proven to be an extremely good asset for companies trying to spread the word about their products or services, and when used well can bring your marketing strategy to the next level. But how do you make the most of your channel? Well, from the digital media experts at Velocity Agency, here are few tips for making your Youtube channel really stand above the rest!

1. Original content- one of the easiest ways to get people to remember your brand is by entertaining them! So one of the most effective strategies for increasing your brand’s reach is by making some original content. It can be about anything related to your product or service: simple DIY tutorials, sketch comedy, spoof music videos, anything! The sky is the limit!

2. Consistency- a big pitfall for many content creators is that they neglect to keep their content’s quality consistent. This can be very useful, as by establishing a set quality standard and theme, you will better retain viewers and associate your brand with quality above and beyond how great it already is!

3. Promotions- you can post your commercials and other media on your Youtube channel, and this is a very good tactic on its own, but another good way to increase engagement is to involve promotions within your videos, or just on your channel by itself. This is a good way to increase viewership and engagement, while increasing your conversions on multiple platforms! 

We hope this helps, and whenever you need help managing your digital media strategies and campaigns, call Velocity Agency! We have a level of quality which sets us well above the competition, helping you stay a cut above the rest! See our website for more details, or come see us today!

reddit marketing

Have You Heard of Reddit Marketing | Velocity Agency

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Have you heard of Reddit marketing?

Reddit is now being used for massive promotion, influence, and reach. Reddit is the most influential social news platform in the world currently and it drives headlines, traffic and new ideas further than any other social network.  Here at Velocity Agency, we take advantage of all platforms and recognize the power of utilizing all the resources that the internet provides. Here are three ways that reddit can be useful for digital marketing.

Researching Content Ideas

First, you need to find subreddits that are relevant to your industry and find topics and ideas that are successful. To find content ideas that have worked well you can filter through reddit by clicking the word “top.” By researching through subreddits, you can use the content to build more content on your site. If someone has posted to a subreddit for help, the answers are all there for you.

Researching Keywords

One of the toughest, yet most necessary, parts of doing SEO is choosing the right keywords. Although there are plenty of tools that SEO managers will use to find these keywords, they can be a bit obvious and have your site swimming in deep with hundreds of other sites.

On subreddits, you have the ability to watch your audience interact and talk about products and problems in a normal way. Finding a good thread will give you some golden keywords that keyword search engines won’t find. A New tool called Keyworddit can automate this research process. By placing the subreddit URL in this engine, it can see what the terms rank for.

Find New Sites

You know when you go to a popular website what kind of power it has. Websites that get a huge amount of attention or are a consistent should be bookmarked to use for research. If you are building a content strategy and you want to find blogs to help: there’s a subreddit for that.

Remember, reddit is not the place to focus on promotion. As far as research and content marketing, reddit is the perfect resource to use. Here at Velocity, we have SEO and SEM managers that look at the internet through a broad spectrum to make sure that no part of the internet goes unturned with boosting your brand. Contact us today to see how we can help your business!

 

Velocity Agency Intern

Welcome to The Newest Velocity Agency Intern, Aidan!

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Velocity Agency Intern

Velocity Agency is a great place to become a well-rounded individual in the world of digital marketing. We have had the pleasure of having talented interns in and out of our office and hope to provide enriching training to young professionals that are still in college. This blog comes to you from Aidan, our newest intern, who has already begun our office’s favorite past-time: teasing our digital marketing manager Moe!

“I started working at Velocity in the last week of May, and at the time of writing this, I have just finished my second week. Already I have learned so much and been involved in so many different parts of the digital marketing process.

The first day of work was a bit like jumping into a pool. I walked in, was given a tour of the building, introduced to all the members of the team and (to my surprise) started right away with production. Just on my first day, I learned the fundamentals of video editing software; and while it was somewhat overwhelming, the team was very patient with teaching me all the steps and answering my questions.

I would find that this was the standard for how my time would go. The next day, my day started with learning how to use a steady-cam, and how best to frame shots and record audio. The day after, I was given responsibility for recording audio for a monthly program and learned how to set up (and take down) lighting equipment. The second week I worked in different areas, mostly with the graphic design and social media teams, learning effective ways to structure advertisements, write blog posts, and the different steps of the process in making a marketing campaign.

So far I have enjoyed my first two weeks, and while I am here for the rest of the summer I shall be sure to write an update post. Everyone at Velocity was immediately friendly (except Moe), and I have already learned so much. It felt a bit overwhelming at first, but I started to feel comfortable right away. If you want to learn lots, work in a team, and get practical experience working in digital marketing, Velocity is a great place to take an internship!”

 

We are so happy to have Aidan as a part of our team for the summer! Thank you for always helping and being eager to learn and help!