Even though men and women have come a long way, the eternal battle goes on, this time it’s a social one. There are around 130 million social media users in the US alone. When it comes to social media, men and women have very different appeals. Of all the adult social media users, 71% are women and 62% are men. Here’s the breakdown:
- Women make up 62% of Twitter’s user base. (Each month there are more than 40 million more women than men visiting Twitter!)
- The ladies conquer Facebook with over 58% female user base and more than 300,000 status updates every minute.
- Pinterest is no interest to men. The social media is dominated by women having a 70% user base. They enjoy tutorials, DIY and recipe pins more than any other type.
- Men take the lead with Google Plus, claiming 64% of their user base.
- LinkendIn is also a male favorite making up more than half of their user base.
- Males on LinkedIn use it for research purposes, reconnecting with past business associates and face-to-face networking opportunities.
- Men spend more time on YouTube as well. They makeup more than half of the user base and spend 25 minutes more on Youtube compared to women.
- 84% of Reddit’s users are male
- There are more males on LinkedIn then there are women in Google+. Reddit and LinkedIn combined!
Overall, females are more active on social media than males. In fact, women between the ages of 18 to 29 are the most active social media users.
Do you agree? Share your thoughts with Velocity.