Geofencing Marketing | More Than a Mouthful | Velocity Agency

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Geofencing marketing is the practice of using global positioning or radio frequency identification to define a geographic boundary, and it’s being utilized more than ever! This week, Burger King made headlines with their latest marketing campaign. Beginning on Tuesday, consumers can open a newly revamped Burger King app and venture within 600 feet of a McDonald’s location. This will trigger a deal within a geofence that allows them to order a whopper for one penny. Consumers are re-routed to the nearest Burger King location for pick up. This promotion has been named #WhopperDetour and will only run through December 12th. …

christmas storytelling marketing

All About Christmas Storytelling Marketing | Velocity

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Christmas Storytelling marketing is the most popular way to reach your audience during the Holidays. During the Holidays, it’s much more important to tap into the emotions of your audience rather than launch a exclusive sale. Save your sales and discounts for Black Friday and Cyber Monday every year. Christmas is about pulling heart strings and turning your customers into fans. Velocity Agency loves a good story, but that’s not the only reason why we utilize storytelling marketing. The Holidays are supposed to be fun where we feel happy and connected, but the holidays can also be lonely, stressful, disappointing. …

Thanksgiving Marketing Plan

How to Perfect Your Thanksgiving Marketing Plan

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Here at Velocity Agency, we are so excited for Thanksgiving! We have been planning our annual Thanksgiving potluck for a few weeks and our mouths are watering. However, even with food on our radar we are still hard at work helping brands revamp their marketing strategies! Here are some ways to get the most out of your Thanksgiving Marketing plan!   Holiday E-Bast Sending personalized emails to your customers to thank them for doing business with you is a great way to market to your audience. It’s important to express your gratitude to your loyal clients and will inevitably keep …

halloween marketing strategy

Getting The Most Out Of Your Halloween Marketing Strategy

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Halloween digital marketing campaigns are best when they feature storytelling. Brands typically plunge right into marketing their products and services for Halloween. Just last year, Halloween spending peaked at $9.1 billion in 2017 and this year, it’s expected to reach $10 billion. People are spending more money on decorations, candy, costumes and haunted house experiences than ever. Velocity Agency specializes in Digital Marketing and we know social media. Here are some ways that successful brands have created great social media campaigns. Decorating your social media profiles Your social media profile is your digital storefront. You can spruce up your social …

halloween marketing

Velocity Agency Has the Halloween Marketing Professionals!

velocity Advertising, Digital Innovation, Graphic Design, Market Information, new marketing, New Orleans, Social Media, Velocity News Leave a Comment

Are you looking for Halloween Marketing Professionals? Just last year, Americans spent a whopping 8.4 billion on Halloween. This is not news for corporations with brands spending millions of dollars every year on Halloween inspired marketing campaigns. The spooky season has become just as big as Christmas or the super bowl. Here at Velocity Agency, we love to come up with holiday-themed marketing campaigns and when it comes to inspiration, we look all around us. Here are six Halloween marketing campaigns that proved to be largely successful. Snickers: Horseless Headsman Snickers conquered Halloween with the famous horseless headsman concept. A …

Victoria's Secret marketing

Victoria’s Secret Marketing Isn’t a Secret Anymore

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Victoria’s secret may be out of the bag! The lingerie industry is going through a massive change. Rail-thin models are being replaced with a variety of body types as self-acceptance and natural beauty are replacing the norms of the past. This new attitude is threatening to everything that Victoria’s Secret’s marketing is known for. Aerie pioneered a movement when it abandoned photoshop in 2014 and launched a campaign called #AerieREAL. It has advertised women that have other body types beyond the thin models that are usually showcased. However, there has been a shift in the demographic as well. Women say …

Five New Marketing Trends

Five New Marketing Trends

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Velocity is always monitoring the trends in the marketing world and adapting. Here are five new marketing trends to be looking out for this year.   Branded Podcasts The best way to capture a millennial’s attention is through their ears. This is why so many brands ranging from GE to Tinger are utilizing branded podcasts. 67 million people over the age of 12 listen to podcasts each month. Attention spans are hard to capture, yet 85% of those who listen to podcasts listen to them in their entirety.   Chatbots Chatbots respond to texts or digital chats and carry on …

6 second ad

6 Second Video Ads

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How much could you communicate in 6 second video ads? The advertising industry is shifting, and less is more. The advertising industry is beginning to take a closer look at short-form content. If you have seen six second ads while scrolling through your social media, then you already know that these ads are generating lots of leads. These 6-second ads tell a brand’s story in a creatively challenging time frame. Many researchers have said that attention spans have shrunk, but that’s not necessarily true. Attention spans are actually adapting to different platforms. For example, people still are able to watch …

web designer in metairie

Looking for a Web Designer in Metairie? Meet Marcy Hooper!

velocity Advertising, millennial marketing, new marketing, New Orleans, SEO, Social Media Leave a Comment

Are you looking for a web designer in Metairie? Let us introduce you to Marcy Hooper!  Marcy has found her way back to Louisiana after living many different places including: Baton Rouge; Portland, Oregon; Iowa and Minneapolis. Marcy grew up wanting to be an artist and an archeologist and was a huge fan of Indiana Jones. After going to LSU for two years for Archaeology, she then found that her passion was in Digital Art. Marcy attended SLU and received her Bachelor’s in Fine Arts for Digital Art and the rest was history. “I still like doing my own art. …

direct mail

Direct Mail Advertising Isn’t Dead

velocity Digital Innovation, Market Information, millennial marketing, New Orleans, Uncategorized, Velocity News 1 Comment

One big urban legend for marketers and business owners is that direct mail is dead, however it is not just alive, but direct mail could be considered superior to other marketing channels.  In its response rate report, the Direct Marketing Association (DMA) found that direct mail achieves a 4.4% response rate, compared to 0.12% for email. Overall, the DMA found direct mail’s response rates are anywhere from 10 to 30 times higher than that of digital. Consumers are often overwhelmed with cluttered inboxes and are more receptive to direct mail which arrives on a much less-cluttered channel. Even junk mail …