Five New Marketing Trends

Five New Marketing Trends

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Velocity is always monitoring the trends in the marketing world and adapting. Here are five new marketing trends to be looking out for this year.   Branded Podcasts The best way to capture a millennial’s attention is through their ears. This is why so many brands ranging from GE to Tinger are utilizing branded podcasts. 67 million people over the age of 12 listen to podcasts each month. Attention spans are hard to capture, yet 85% of those who listen to podcasts listen to them in their entirety.   Chatbots Chatboys respond to texts or digital chats and carry on …

6 second ad

6 Second Video Ads

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How much could you communicate in 6 second video ads? The advertising industry is shifting, and less is more. The advertising industry is beginning to take a closer look at short-form content. If you have seen six second ads while scrolling through your social media, then you already know that these ads are generating lots of leads. These 6-second ads tell a brand’s story in a creatively challenging time frame. Many researchers have said that attention spans have shrunk, but that’s not necessarily true. Attention spans are actually adapting to different platforms. For example, people still are able to watch …

web designer in metairie

Looking for a Web Designer in Metairie? Meet Marcy Hooper!

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Are you looking for a web designer in Metairie? Let us introduce you to Marcy Hooper!  Marcy has found her way back to Louisiana after living many different places including: Baton Rouge; Portland, Oregon; Iowa and Minneapolis. Marcy grew up wanting to be an artist and an archeologist and was a huge fan of Indiana Jones. After going to LSU for two years for Archaeology, she then found that her passion was in Digital Art. Marcy attended SLU and received her Bachelor’s in Fine Arts for Digital Art and the rest was history. “I still like doing my own art. …

direct mail

Direct Mail Advertising Isn’t Dead

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One big urban legend for marketers and business owners is that direct mail is dead, however it is not just alive, but direct mail could be considered superior to other marketing channels.  In its response rate report, the Direct Marketing Association (DMA) found that direct mail achieves a 4.4% response rate, compared to 0.12% for email. Overall, the DMA found direct mail’s response rates are anywhere from 10 to 30 times higher than that of digital. Consumers are often overwhelmed with cluttered inboxes and are more receptive to direct mail which arrives on a much less-cluttered channel. Even junk mail …

iOS app store

Happy 10 Year Anniversary to iOS App Store

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On July 10th, it was the 10-year anniversary launch of the iOS App Store!   Steve Jobs referred to it as the biggest launch of his career. The App store now serves as one of the most important software stores on the planet having 2 million apps, 20 million registered developers, and revenues topping $100 billion over its decade-long lifetime. In current times, it’s easy to forget that things weren’t always this way. When the App store first launched, things were downright strange. It’s incredible to see how far we’ve come in the world of technology. In 2008, services like …

successful youtube channel

How To Build A Successful YouTube Channel

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Have you ever wanted to start a successful YouTube channel? Youtube is a website with millions of viewers every minute from all over the world. It has proven to be an extremely good asset for companies trying to spread the word about their products or services, and when used well can bring your marketing strategy to the next level. But how do you make the most of your channel? Well, from the digital media experts at Velocity Agency, here are few tips for making your Youtube channel really stand above the rest! 1. Original content- one of the easiest ways …

reddit marketing

Have You Heard of Reddit Marketing | Velocity Agency

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Have you heard of Reddit marketing? Reddit is now being used for massive promotion, influence, and reach. Reddit is the most influential social news platform in the world currently and it drives headlines, traffic and new ideas further than any other social network.  Here at Velocity Agency, we take advantage of all platforms and recognize the power of utilizing all the resources that the internet provides. Here are three ways that reddit can be useful for digital marketing. Researching Content Ideas First, you need to find subreddits that are relevant to your industry and find topics and ideas that are …

Velocity Agency Intern

Welcome to The Newest Velocity Agency Intern, Aidan!

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Velocity Agency is a great place to become a well-rounded individual in the world of digital marketing. We have had the pleasure of having talented interns in and out of our office and hope to provide enriching training to young professionals that are still in college. This blog comes to you from Aidan, our newest intern, who has already begun our office’s favorite past-time: teasing our digital marketing manager Moe! “I started working at Velocity in the last week of May, and at the time of writing this, I have just finished my second week. Already I have learned so much …

Anthony Bourdain

What Anthony Bourdain Taught Us About The World

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Anthony Bourdain was a beloved food critic, chef, and storyteller. Recently the world stopped when they heard of his untimely death. With any celebrity death, news outlets around the country spent their time celebrating his life and uncovering the joys he brought to the world. If we can learn anything from Anthony Bourdain, it’s how to live your life and grow your business. Here what we can learn from the late and great Anthony Bourdain. Do Everything Unapologetically and Without Fear “Not having a reputation to lose is a huge advantage.” – Anthony Bourdain Anyone that watched Anthony Bourdain knows …

changes for facebook

Big Changes for Facebook

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Have you heard of the changes for Facebook?   A data firm with ties to President Donald Trump’s 2016 campaign has reportedly accessed information from 50 million Facebook users without their knowledge, might have kept that data even after Facebook told the company to delete it. Because of the outrage, Facebook has vowed to make the following changes. Awareness Facebook does want to be more transparent about which apps can see your information. Within the next month, Facebook will promote its settings page that lists the apps that have access to your account. When you log into services like Tinder …