When it comes to building your online brand, video marketing has taken off largely for one reason: video provides a richer storytelling format for advertisers. In fact, Facebook released a statement on their Facebook for Business page that reads:
“Compelling sight, sound and motion are often integral components of great marketing campaigns, particularly when brands want to increase awareness and attention ov
er a short period of time. From launching new products to shifting brand sentiment, this video format is ideal for marketers who are looking to make a large-scale impact, and for people who will discover more great content in their News Feeds.”
With Facebook putting so much emphasis on the use of video content, you too should be focusing your marketing efforts on video content. But, what exactly is it that propelled video content to the forefront of the social marketing world?
Here’s our two cents:
Online video views are rising rapidly. It’s projected that by the time 2017 rolls around, 69% of consumer internet traffic will be headed towards video content. This rising trend has gotten the attention of businesses of all sizes, and the videos are about to pour in.
Consumers are clamoring for branded video content, and they respond well to it. Commercials and advertisements can be deemed useless almost instantly by consumers. The internet offers an effective way to spread your message organically.
Furthermore, advances in mobile technology bring videos right to the palm of the consumer. Videos are generally viewable on all screen sizes, and often work better on mobile platforms. For the first time ever, mobile internet usage has surpassed desktop usage, which has a direct correlation to video views. Mobile platforms, such as Snapchat, have revolutionized the way videos are watched. And, when you compare the vertical layout of Snapchat to the horizontal layout of YouTube, you’ll notice that a vertical layout makes it far easier to pick the ads from the content. Across any platform, vertical viewing is the most popular option.
The rise in video content for marketing can be widely attributed to Facebook. The social media giant now averages 8 billion daily video views from its 1 billion users. If you’re not utilizing video content, this is your call to arms.