Why Do People Buy Things?

Josh Spencer Research

There was once a time where the ultra-wealthy were the only people who had lots of things. Clothing was custom made by a tailor, art was commissioned or passed down from relatives, and dinnerware was considered an heirloom. Normal people had fewer possessions because they only had the basics in order to survive. It may be astounding to think that shopping in the early 20th century was very different from what we know today. A Saturday spending spree at the mall was completely unheard of in 1900. However, once the fun of shopping started to catch on, consumer psychology and …

What’s in the Box?

Josh Spencer Market Information

Online shopping started in 1994 and spread like wildfire in 2017. As a result, nearly 79% of Americans shop exclusively online. People have ditched waiting in long lines, driving through traffic, and searching for the best bargain by simply scrolling through the World Wide Web. It doesn’t get much simpler than being able to type in anything that you are looking for and setting filters to narrow it down to your preferred product. Business owners discovered they needed to be innovative and develop a new way to sell their goods online. Thus came the birth of an entirely unique time …