It’s a Facebook Thing: Connecting Users With The Products They Want

velocity Social Media

  You’re scrolling through your newsfeed, you see a sweatshirt that has your name or your profession in a catchphrase, and it’s only $30. It feels weird to see something so distinctly “you” pop up. So, how does Facebook do that? If you feel like Facebook has more ads than usual, you aren’t dreaming it up; Facebook has been hitting all of us with more ads that are more relevant to us. Although it may seem unnerving at first, Facebook’s data collection tools are fascinating and can often connect users with products they want.   Facebook uses your profile to …

What’s in the Box?

velocity Market Information

Online shopping started in 1994 and spread like wildfire in 2017. As a result, nearly 79% of Americans shop exclusively online. People have ditched waiting in long lines, driving through traffic, and searching for the best bargain by simply scrolling through the World Wide Web. It doesn’t get much simpler than being able to type in anything that you are looking for and setting filters to narrow it down to your preferred product. Business owners discovered they needed to be innovative and develop a new way to sell their goods online. Thus came the birth of an entirely unique time …

Alexa, Purchase Whole Foods

velocity Market Information

In our last newsletter, we detailed the Retail Apocalypse. Perhaps we heralded this shopping doomsday too soon. With the latest news about store closures and business bankruptcy, it’s easy to give up on the classic brick-and-mortar retail place. As people seem to spend less on items and more on travel, according to Business Insider, retail could be on its way out eventually. However, if there’s one thing that is predictable about the market, it’s that it can sometimes be unpredictable. Amazon’s recent acquisition of Whole Foods alone proves that retail might not be facing an apocalypse so much as a …